Pocket • 2014

Trade Shows in the Globalizing Knowledge Economy

Name: Trade Shows in the Globalizing Knowledge Economy
SKU: 9780199643080
Price: 289.0 NOK
Availability: InStock
ISBN: 9780199643080

Av Harald Bathelt, Francesca Golfetto, Diego Rinallo

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Om boken

This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalization. Traditionally seen as marketing tools, trade shows are conceptualised as temporary clusters that facilitate the creation and diffusion of knowledge across geographical distances, even in the age of social media. The book is organized in four parts. Part I lays out...Vis mer

Om boken

ISBN

9780199643080

Publiseringsår

2014

Språk

Originaltittel

Trade Shows in the Globalizing Knowledge Economy

Format

Pocket

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