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Qualitative Methods in Business Research

Pocket • 2015 • 1. utgave

Qualitative Methods in Business Research

Av Paivi Eriksson, Anne Kovalainen

0 vurderinger • 0.0 av 5

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Om boken

This pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach it provides you with an overview of the philosophies, methodologies and methods you will need to research in this field. Demystifying the whole process, it walks you through every aspect of conducting and using research in business, including generating questions, collecting useful data, evaluating the research and disseminating your fin...Vis mer

Om boken

ISBN

9781446273395

Forlag

SAGE Publications Ltd

Publiseringsår

2015

Språk

Utgave

1

Originaltittel

Qualitative Methods in Business Research

Format

Pocket

Frakt og retur

Frakt

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Omtaler · 0

0 vurderinger • 0.0 av 5

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