About the book
From its creation as a mail-order record company to the literal launch of Virgin Galactic, today Virgin is one of the premier 'way-of-life' brands in the world, trusted and enjoyed by many millions of people. In "Business Stripped Bare", Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals. In this work, discover why Virgin tried to take on one of the world's biggest superbrands, how Virgin Mobile...Show more
Book details
ISBN
9780753516942
Publisher
TRWD
Published year
2009
Language
English
Edition
1
Original title
Business Stripped Bare
Format
Paperback
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