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Hardcover • 2015 • English
By Steve Lohr
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About the book
Steve Lohr, a technology reporter for the New York Times, chronicles the rise of Big Data, addressing cutting-edge business strategies and examining the dark side of a data-driven world. Coal, iron ore, and oil were the key productive assets that fueled the Industrial Revolution. Today, Data is the vital raw material of the information economy. The explosive abundance of this digital asset, more than doubling every two years, is creating a new world of opportunity and challenge. Data-ism is abou...Show more
Book details
ISBN
9780062226815
Publisher
HarperBusiness
Published year
2015
Language
English
Original title
Data-Ism: The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else
Format
Hardcover
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