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About the book
In his consideration of the language of the fashion magazine--the structural analysis of descriptions of women's clothing by writers about fashion--Barthes gives us a brief history of semiology. At the same time, he identifies economics as the underlying reason for the luxuriant prose of the fashion magazine: "Calculating, industrial society is obliged to form consumers who don't calculate; if clothing's producers and consumers had the same consciousness, clothing would be bought (and produced) ...Show more
Book details
ISBN
9780520071773
Publisher
University of California Press
Published year
1990
Language
English
Original title
The Fashion System
Format
Paperback
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