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The National Fabric

Paperback • 2005 • English

The National Fabric: Fashion, Britishness, Globalization (Dress, Body, Culture)

By Goodrum, Alison

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About the book

British fashion is characterized by oppositions: punk versus pageantry, anarchy versus monarchy, Cool Britannia versus Rule Britannia. Why has British fashion come to be so contradictory? How are these contradictions employed to 'sell British'? What do they mean for consumers who 'buy British'? Through an examination of iconic fashion companies Paul Smith and Mulberry, The National Fabric provides telling insights into the culture of contemporary fashion and the dilemmas of 'going global'. Goodr...Show more

Fashion and textile design
Gender studies, gender groups

Book details

ISBN

9781845201876

Publisher

Berg Publishers

Published year

2005

Language

English

Original title

The National Fabric

Format

Paperback

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