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Paperback • 2003 • English • 1. edition
By Paul Arden
7 Ratings • 3.9 of 5
About the book
This is a handbook of how to succeed in the world. The author offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all endeavours that can be applied to aspects of modern life.This book provides an insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads.
Book details
ISBN
9780714843377
Publisher
Phaidon Press
Published year
2003
Language
English
Edition
1
Original title
It's not how good your are, it's how good you want to be
Format
Paperback
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Reviews · 0
7 Ratings • 3.9 of 5