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Paperback • 1994 • English
1 Ratings • 5.0 of 5
About the book
Mintzberg traces the origins and history of strategic planning through its prominence and subsequent fall. He argues that we must reconceive the process by which strategies are created -- by emphasizing informal learning and personal vision -- and the roles that can be played by planners. Mintzberg proposes new and unusual definitions of planning and strategy, and examines in novel and insightful ways the various models of strategic planning and the evidence of why they failed. Reviewing the so-...Show more
Book details
ISBN
9780137818242
Publisher
Free Press
Published year
1994
Language
English
Original title
The Rise and Fall of Strategic Planning Reconceiving Roles for Planning, Plans, Planners
Format
Paperback
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1 Ratings • 5.0 of 5