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© 2026 Bookis AS
English
Norway
Region is based on IP address
Fast delivery with
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© 2026 Bookis AS
English
Norway
Region is based on IP address
About the book
"Expertly synthesizes economic theory and contemporary cases to both explain the structure of the contemporary media industry and shed insight on the significant challenges and controversies confronting the sector."<br><strong>- Lucy Kung, Oxford University and Jonkoping University</strong><br><br>"A wide-ranging, accessible introduction to media economics and their application to a broad range of media topics from advertising and business models to copyright, audience demand and public policy."...Show more
Book details
ISBN
9781412930772
Published year
2013
Language
Original title
Understanding media economics
Format
Paperback
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