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English

Hardcover • 2016 • 1. edition
By David Hollister, Ray Tadgerson, David Closs, G. Tomas M. Hult
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About the book
A prescriptive guide to the model behind the successful "Keep General Motors" campaign
Book details
ISBN
9781259643811
Publisher
McGraw-Hill Education
Published year
2016
Language
Edition
1
Original title
Second Shift: The Inside Story of the Keep GM Movement
Format
Hardcover
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