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Prototype Politics

Paperback • 2016 • English

Prototype Politics

By Daniel Kreiss

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About the book

Given the advanced state of digital technology and social media, one would think that the Democratic and Republican Parties would be reasonably well-matched in terms of their technology uptake and sophistication. But as past presidential campaigns have shown, this is not the case. So what explains this odd disparity? Political scientists have shown that Republicans effectively used the strategy of party building and networking to gain campaign and electoral advantage throughout the twentieth cen...Show more

Communication studies

Book details

ISBN

9780199350254

Publisher

Oxford University Press Inc

Published year

2016

Language

English

Original title

Prototype Politics

Format

Paperback

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