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About the book
"Fundamentals of Selling" trains readers on a detailed, yet broad, step-by-step selling process that is universal in nature. Numerous sales personnel in the industry today have commented on how this market-leading textbook reflects what they do on sales calls with prospects and customers. The goal of "Fundamentals of Selling" has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and, show how the steps ...Show more
Book details
ISBN
9780071220804
Published year
2011
Language
Original title
Fundamentals of selling
Format
Paperback
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Used books are shipped by the seller. Expected delivery after package is sent is 2-4 days.
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22 Ratings • 4.2 of 5