Viser resultat for 'T. Mark'
Relevanse
The subtle art of not giving a f*ck: a counterintuitive approach to living a good life
Mark Manson
In this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be "positive" all the time so that we can truly become better, happier people. For decades, we've been told that positive thinking is the key to a happy, rich life. "F**k positivity," Mark Manson says. "Let's be honest, shit is f**ked and we have to live with it." In his wildly popular Internet blog, Manson doesn't sugarcoat or equivocate. He tells it like it is-a dose of raw, refreshing, honest truth that is sorely lacking today. The Subtle Art of Not Giving a F**k is his antidote to the coddling, let's-all-feel-good mindset that has infected modern society and spoiled a generation, rewarding them with gold medals just for showing up. Manson makes the argument, backed both by academic research and well-timed poop jokes, that improving our lives hinges not on our ability to turn lemons into lemonade, but on learning to stomach lemons better. Human beings are flawed and limited-"not everybody can be extraordinary, there are winners and losers in society, and some of it is not fair or your fault." Manson advises us to get to know our limitations and accept them. Once we embrace our fears, faults, and uncertainties, once we stop running and avoiding and start confronting painful truths, we can begin to find the courage, perseverance, honesty, responsibility, curiosity, and forgiveness we seek. There are only so many things we can give a f**k about so we need to figure out which ones really matter, Manson makes clear. While money is nice, caring about what you do with your life is better, because true wealth is about experience. A much-needed grab-you-by-the-shoulders-and-look-you-in-the-eye moment of real-talk, filled with entertaining stories and profane, ruthless humor, The Subtle Art of Not Giving a F**k is a refreshing slap for a generation to help them lead contented, grounded lives.
4.5 av 5
Pocket · 2017
Engelsk
Innbundet · 2016
Engelsk
The Strategy and Tactics of Pricing
USA) Nagle Thomas T. (Deloitte Consulting, USA) Muller Georg (Deloitte Consulting
The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves.This edition features a new discussion on harnessing concepts from behavioral economics as well as a more streamlined "value cascade" structure to the topics. Readers will also benefit from:Major revisions to almost half of the chapters, including an expanded discussion of big data analytics and a revised chapter on "Specialized Strategies", which addresses timely technical issues like foreign exchange risks, reactions to market slumps, and managing transfer prices between independent profit centers.A completely rewritten chapter on "Creating a Strategic Pricing Capability", which shows readers how to implement the principles of value-based, strategic pricing successfully in their organizations.In-chapter textboxes, updated to provide walk-through examples of current pricing challenges, revenue models enabled by an increasingly digital economy, and advances in buyer decision-making, explained through classic principles that still apply today.Chapter summaries and visual aids, which help readers grasp the theoretical frameworks and actionable principles of pricing analysis.This comprehensive, managerially-focused text is a must-read for students and professionals with an interest in strategic marketing and pricing. A companion website features PowerPoint slides and an instructor's manual, including exercises, mini-cases, and examination questions.
5.0 av 5
Innbundet · 2017
Pocket · 2017
Nordens historia : en europeisk region under 1200 år
Harald Gustafsson
Nordens historia från vikingatid till den senaste EU-utvidgningen är en historia om både integration och splittring. I olika omgångar har Norden knutits närmare andra europeiska regioner, från kristnandet över 1600-talets storpolitik till dagens marknadsintegration. Samtidigt har Norden hela tiden haft gemensamma särdrag, t.ex. den fredliga, kompromissökande politiska kultur som varit framträdande de senaste århundradena. Men skillnaderna inom Norden har också satt sin prägel på utvecklingen. Politiskt har Norden gradvis sönderfallit, från Kalmarunionen till dagens fem nationalstater, som i sin tur utmanas av självstyrelsekrav från grupper som grönlänningar eller samer. I denna tredje upplaga har texten aktualiserats på en mängd punkter utifrån senare forskning. Större utrymme har t.ex. ägnats åt den nordiska kolonialismen. I ett nyskrivet avslutningskapitel diskuteras tendenser i det tidiga 2000-talets värld. Den europeiska integrationen, globaliseringen och migrationsrörelserna ställer de nordiska samhällena inför nya utmaningar. Denna bok vänder sig i första hand till universitetsstuderande i historia men också till andra som vill ha en kortfattad, lättillgänglig och vetenskapligt grundad översikt över de nordiska samhällenas historia.
4.0 av 5
Innbundet · 2017
Svensk
Pocket · 1997
Norsk Bokmål
Why not socialism
Burroughs Edgar
<p>Is socialism desirable? Is it even possible? In this concise book, one of the world's leading political philosophers presents with clarity and wit a compelling moral case for socialism and argues that the obstacles in its way are exaggerated.</p><br><p> There are times, G. A. Cohen notes, when we all behave like socialists. On a camping trip, for example, campers wouldn't dream of charging each other to use a soccer ball or for fish that they happened to catch. Campers do not give merely to get, but relate to each other in a spirit of equality and community. Would such socialist norms be desirable across society as a whole? Why not? Whole societies may differ from camping trips, but it is still attractive when people treat each other with the equal regard that such trips exhibit.</p><br><p> But, however desirable it may be, many claim that socialism is impossible. Cohen writes that the biggest obstacle to socialism isn't, as often argued, intractable human selfishness--it's rather the lack of obvious means to harness the human generosity that is there. Lacking those means, we rely on the market. But there are many ways of confining the sway of the market: there are desirable changes that can move us toward a socialist society in which, to quote Albert Einstein, humanity has overcome and advanced beyond the predatory stage of human development.</p>
4.5 av 5
Pocket · 2009
Strategic Management
Frank T. Rothaermel
Strategic Management, 4e by Frank T. Rothaermel is the fastest growing Strategy title in the market because it uses a unified, singular voice to help students synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. His approach not only offers students a learning experience that uniquely combines rigor and relevance, but also provides tight linkage between the concepts and cases. Rothaermel 4e prepares students with the foundation they need to understand how companies gain and sustain competitive advantage, while developing students' skills to become successful future leaders capable of making well-reasoned strategic decisions.
4.8 av 5
Pocket · 2018
Pocket · 2016
About Face: The Essentials of Interaction Design
Alan Cooper
The essential interaction design guide, fully revised and updated for the mobile age About Face: The Essentials of Interaction Design, Fourth Edition is the latest update to the book that shaped and evolved the landscape of interaction design. This comprehensive guide takes the worldwide shift to smartphones and tablets into account. New information includes discussions on mobile apps, touch interfaces, screen size considerations, and more. The new full-color interior and unique layout better illustrate modern design concepts. The interaction design profession is blooming with the success of design-intensive companies, priming customers to expect "design" as a critical ingredient of marketplace success. Consumers have little tolerance for websites, apps, and devices that don't live up to their expectations, and the responding shift in business philosophy has become widespread. About Face is the book that brought interaction design out of the research labs and into the everyday lexicon, and the updated Fourth Edition continues to lead the way with ideas and methods relevant to today's design practitioners and developers. Updated information includes: Contemporary interface, interaction, and product design methods Design for mobile platforms and consumer electronics State-of-the-art interface recommendations and up-to-date examples Updated Goal-Directed Design methodology Designers and developers looking to remain relevant through the current shift in consumer technology habits will find About Face to be a comprehensive, essential resource.
4.8 av 5
Pocket · 2014
Engelsk
Doppler: roman
Erlend Loe
Doppler av Erlend Loe er en ellevill, absurd og morsom roman med både alvorlige undertoner og kritikk av det moderne forbrukersamfunnet. Doppler er en vellykket mann av sin tid. Familiefar med to barn og god jobb. En dag faller han av sykkelen på en tur i marka. Halvt svimeslått registrerer han en ro han ikke har kjent på lenge. Han slipper de trivielle tankene om nytt bad og valget om armatur og fliser. Borte er også den evinnelige surringen av barnesangene fra sønnens tallrike videoer, mens erkjennelsen om farens død blir tydeligere. Hendelsen får ham til å velge å flytte ut i marka. Han bosetter seg i telt, slakter en elg og får kalven som venn og adoptivsønn. Han prøver å leve som jeger og sanker, men må erkjenne at når det gjelder behovet for skummet melk, må han ta steget videre til bytteøkonomi. Dette er er første av tre romaner om Doppler. De neste er Volvo Lastvagnar og Slutten på verden slik vi kjenner den.
4.4 av 5
Pocket · 2018
Norsk Bokmål
Pocket · 2013
Norsk Bokmål
How brands become icons: the principles of cultural branding
Douglas Carlton Abrams
Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create "identity myths" that, through powerful symbolism, soothe collective anxieties resulting from acute social change. Holt warns that icons can't be built through conventional branding strategies, which focus on benefits, brand personalities, and emotional relationships. Instead, he calls for a deeper cultural perspective on traditional marketing themes like targeting, positioning, brand equity, and brand loyalty--and outlines a distinctive set of "cultural branding" principles that will radically alter how companies approach everything from marketing strategy to market research to hiring and training managers. Until now, Holt shows, even the most successful iconic brands have emerged more by intuition and serendipity than by design. With How Brands Become Icons, managers can leverage the principles behind some of the most successful brands of the last half-century to build their own iconic brands. Douglas B. Holt is associate professor of Marketing at Harvard Business School.
4.7 av 5
Innbundet · 2004
Strategic Management
Frank T.
Strategic Management, 5e by Frank T. Rothaermel is the fastest growing Strategy title in the market because it uses a unified, singular voice to help students synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. His approach not only offers students a learning experience that uniquely combines rigor and relevance, but also provides tight linkage between the concepts and cases. Rothaermel 5e prepares students with the foundation they need to understand how companies gain and sustain competitive advantage, while developing students' skills to become successful future leaders capable of making well-reasoned strategic decisions.
5.0 av 5
Pocket · 2020
Engelsk
Pocket · 2015
Engelsk
The power of habit: why we do what we do and how to change
Charles Duhigg
Why do we do develop habits? And how can we change them? We can always change. In The Power of Habit, award-winning New York Times business reporter Charles Duhigg translates cutting-edge behavioural science into practical self-improvement action, distilling advanced neuroscience into fascinating narratives of transformation. Why can some people and companies change overnight, and some stay stuck in their old ruts? The answer lies deep in the human brain, and The Power of Habits reveals the secret pressure points that can change a life. From Olympic swimmer Michael Phelps to Martin Luther King Jr., from the CEO of Starbucks to the locker rooms of the NFL, Duhigg explores the incredible results of keystone habits, and how they can make all the difference between billions and millions, failure and success - or even life and death. The Power of Habit makes an exhilarating case: the key to almost any door in life is instilling the right habit. From exercise to weight loss, childrearing to productivity, market disruption to social revolution, and above all success, the right habits can change everything. Habits aren't destiny. They're science, one which can transform our businesses, our communities, and our lives.