Pocket • 2018
Strategic Brand Management
Av
Richard (Professor Emeritus of Marketing and Consumer Research University of Bath School of Management) Rosenbaum-Elliott, Larry (International Consultant in Marketing and Communication and Visiting Professor at Copenhagen Business School) Percy, Simon (Associate Professor in Marketing Swinburne University of Technology) Pervan0 vurderinger • 0.0 av 5
Om boken
A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behaviour. Strategic Brand Management is the only textbook to go beyond the standard branding models to fully explore this perception and consider brands as truly sociocultural phenomena. The book's innovative framework separates a brand's concept into its functional and emotional parts to give students acomplete understanding of how brands operate...Vis mer
Om boken
ISBN
9780198797807
Forlag
Oxford University Press
Publiseringsår
2018
Språk
Utgave
1
Originaltittel
Strategic Brand Management
Format
Frakt og retur
Frakt
Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.
Returer
Kontakt selgeren etter levering.
Omtaler · 0
0 vurderinger • 0.0 av 5
Du vil kanskje også like
Rask levering med
Trygg betaling med
© 2024 Bookis AS
Norsk
Norge
Region er basert på IP-adresse