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The Economics of Franchising

Pocket • 2010 • Engelsk

The Economics of Franchising

Av Roger D., Francine Lafontaine

0 vurderinger • 0.0 av 5

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Om boken

This 2005 book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The treatment includes a great deal of empirical evidence on franchising, its importance in various segments of the economy, the terms of franchise contracts and what we know about how all these have evolved over time, especially in the US market. A good many myths are dispelled in the process. The economic analy...Vis mer

Økonomi, finans, næringsliv og ledelse

Om boken

ISBN

9780521775892

Publiseringsår

2010

Språk

Engelsk

Originaltittel

The Economics of Franchising

Format

Pocket

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