Pocket • 2017
Behavioural Economics- A Very Short Introduction
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Om boken
Why do we make impulse purchases? What motivates us to work hard? Why do we have a tendency to procrastinate? And how are our choices affected by social influences, personality, mood and emotions? Behavioural economics blends insights from economics and psychology to explain how people make everyday decisions. By analyzing the forces that drive human behvaioural Michelle Baddley shows us that our decisions are not always as simple as we may think.
Om boken
Publiseringsår
2017
Språk
Engelsk
Utgave
null
Originaltittel
Behavioural Economics- A Very Short Introduction
Format
Frakt og retur
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Omtaler · 0
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