Om boken
An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its he...Vis mer
Om boken
ISBN
9780008296988
Forlag
HarperCollins Publishers
Publiseringsår
2018
Språk
Utgave
1
Originaltittel
Frenemies
Format
Innbundet
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