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In recent years, the beauty industry has shifted the conversation towards the individual in a way it hasn't done before. While people, and women in particular, have historically been enticed into this industry to achieve rather rigid ideals set by society, the current conversations brands and consumers are establishing embrace individuality and celebrate identity. From using makeup as a means to challenge gender, to the link between hairstyling and community-building, or the rituals of skincare ...Vis mer