Innbundet • 2003
How Customers Think: Essential Insights Into the Mind of the Market Bok
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Om boken
How to unlock the hidden 95 per cent of the customer's mind that traditional marketing methods have never reached. This title provides practical synthesis of the cognitive sciences. Drawing heavily on psychology, neuroscience, sociology, and linguistics, Zaltman combines academic rigor with real-world results to offer highly accessible insights, based on his years of research and consulting work with large clients like Coca-Cola and Procter & Gamble. An all-new tool kit: Zaltman provides researc...Vis mer
Om boken
ISBN
9781578518265
Publiseringsår
2003
Språk
Engelsk
Utgave
null
Originaltittel
How Customers Think
Format
Innbundet
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