E-Commerce 2018, Global Edition

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For courses in e-commerce.An in-depth look into the evolving field of e-commerceE-commerce 2018: business. technology. society provides students with a deep dive into the field of e-commerce. Authors Laudon and Traver focus on the most important concepts, terms, and empirical data to help give a comprehensive introduction to this constantly changing field. The textbook uses thought-provoking content and relevant references to teach students about how e-commerce is shifting the global economy. Th...Vis mer