Explains the fundamentals of marketing and useful concepts. Includes an international range of topical case studies. Includes a glossary of terms, guides to further reading and critical questions to assist further thinking and study.

The second novel from Costa First Novel Award shortlisted author Nikesh Shukla.

The Good Immigrant USA is a collection of twenty-six personal essays by writers and personalities exploring race, identity and culture, a follow up to the British Book Award nominated and crowdfunded publishing phenomenon, The Good Immigrant.

From the editor of The Good Immigrant, an adrenaline-fuelled, powerful YA thriller about alienation, gentrification and community.

An important and timely book on race and racism, encouraging children to think for themselves about the issues involved

Told over the course of the ten rounds of his first fight, this is the story of amateur boxer Sunny. A seventeen year old feeling isolated and disconnected in the city he's just moved to, Sunny joins a boxing club to learn to protect himself after a racist attack. He finds the community he's been desperately seeking at the club, and a mentor in trainer Shobu, who helps him find his place in the world. But racial tensions are rising in the city, and when a Far Right march through Bristol turns violent, Sunny is faced with losing his new best friend Keir to radicalisation.A gripping, life-affirming YA novel about friendship, radicalisation and finding where you belong.

How does it feel to be constantly regarded as a potential threat, strip-searched at every airport? Or be told that, as an actress, the part you're most fitted to play is `wife of a terrorist'? How does it feel to have words from your native language misused, misappropriated and used aggressively towards you? How does it feel to hear a child of colour say in a classroom that stories can only be about white people? How does it feel to go `home' to India when your home is really London? What is it like to feel you always have to be an ambassador for your race? How does it feel to always tick `Other'?Bringing together 21 exciting black, Asian and minority ethnic voices emerging in Britain today, The Good Immigrant explores why immigrants come to the UK, why they stay and what it means to be `other' in a country that doesn't seem to want you, doesn't truly accept you - however many generations you've been here - but still needs you for its diversity monitoring forms.Inspired by discussion around why society appears to deem people of colour as bad immigrants - job stealers, benefit scroungers, undeserving refugees - until, by winning Olympic races or baking good cakes, or being conscientious doctors, they cross over and become good immigrants, editor Nikesh Shukla has compiled a collection of essays that are poignant, challenging, angry, humorous, heartbreaking, polemic, weary and - most importantly - real.

This is the perfect way to master the wards and review for shelf and USMLE/COMLEX exams -150 surgery cases in a convenient flashcard format! Created by Niket Sonpal, MD, and Conrad Fischer, MD, noted educators and bestselling authors of numerous test prep resources, Master the Wards: Surgery Flashcards is a boxed set of 150 expertly crafted study flashcards that help students master high-yield topics and sharpen their clinical decision-making skills so they can excel on the boards, shelf exams, and wards. It is produced in full color with clinical photos and designed to conveniently fit into a lab coat pocket, each flashcard includes a clinical vignette and Q&A on diagnosis, physical findings, tests, and treatment. Master Tips highlighting frequently tested items help you stand out on rounds. It includes 150 flashcards designed by test prep experts - a convenient resource for rapid and effective review. It features master tips that help students stand out on rounds. It is part of the Master the Wards series from superstar Conrad Fischer.

"A funny and moving novel about what we inherit and what we create for ourselves" Sunday Times

A portable, case-by-case review of what students will see on the wards and on the psychiatry shelf exam

MATLAB (R) has become one of the prominent languages used in research and industry and often described as "the language of technical computing". The focus of this book will be to highlight the use of MATLAB (R) in technical computing; or more specifically, in solving problems in Process Simulations. This book aims to bring a practical approach to expounding theories: both numerical aspects of stability and convergence, as well as linear and nonlinear analysis of systems. The book is divided into three parts which are laid out with a "Process Analysis" viewpoint. First part covers system dynamics followed by solution of linear and nonlinear equations, including Differential Algebraic Equations (DAE) while the last part covers function approximation and optimization. Intended to be an advanced level textbook for numerical methods, simulation and analysis of process systems and computational programming lab, it covers following key points* Comprehensive coverage of numerical analyses based on MATLAB for chemical process examples.* Includes analysis of transient behavior of chemical processes.* Discusses coding hygiene, process animation and GUI exclusively.* Treatment of process dynamics, linear stability, nonlinear analysis and function approximation through contemporary examples.* Focus on simulation using MATLAB to solve ODEs and PDEs that are frequently encountered in process systems.

'Nobody has ever measured, not even poets, how much the heart can hold.' Zelda FitzgeraldLove is not a singular concept. In this collection, seven award-winning authors explore seven concepts of love: from Philautia, self-love, to Agape, love for humanity; and from Storge, a natural affection for family, to Mania, a frenzied, obsessive love. Seven authors; seven short stories; seven flashes of love. This paperback edition of How Much the Heart Can Hold includes the winning short story from the SceptreLoves short story Prize.

'Sharma's nuanced exploration of British Asian life behind the counter is human and engaging' Nikesh Shukla, Observer'Full of life, characters, gossip and all the richness of the local community' Sir David Jason'Cleverly links her own memories of shop-bound life with the last 50 years of British history' Spectator**AS HEARD ON BBC RADIO 4 BOOK OF THE WEEK**'I come from a hidden world: I am the daughter of shopkeepers. I've seen you on a Sunday morning, nipping out to get a pint of milk or to grab a newspaper. I came to know a lot about you; whether your politics leaned to the right or left, whether you were gay or straight, and whether you were plagued by cash-flow problems or had enough disposable income to indulge your penchant for Cadbury's Creme Eggs.'Babita Sharma was raised in a corner shop in Reading, and over the counter watched a changing world, from the clientele to the products to the politics of the day. Along with the skills to mop a floor perfectly and stack a shelf, she gained a unique insight into a shifting landscape - and an institution that, despite the creep of supermarkets, online shopping and delivery, has found a way to evolve and survive. The Corner Shop is the remarkable human story of these little institutions that have changed the course of our history.From the general stores of the first half of the 20th century (one of which was run by the father of a certain Margaret Thatcher), to the reimagined corner shops run by immigrants from India, East Africa and Eastern Europe from the 60s to the noughties, the corner shop has shaped the way we shop, the way we eat, and the way we understand ourselves. 'A triumph' Radio Times'A compelling, full selection box of a story' Sanjeev Kohli'A delightful story of growing up "above the shop"' Nigel Slater, Observer'One of the best books I've read on the immigrant experience in this country' Daily Mail'I loved it cover to cover' Angela Clutton, author of The Vinegar Cupboard

Fatherhood is in a state of flux. Gone are the simplistic gender roles of yesteryear, the clear divisions between mothers and fathers. More dads than ever before are staying home to be full-time parents to their children; those that work often find themselves part of a working partnership, their kids spending as much time with childminders and nannies as they do with their parents. As society changes its expectations, the question must be asked: what does it mean to be a father? In Being Dad, sixteen contemporary writers - all fathers themselves - explore the highs and lows of fatherhood through fifteen new short stories. From protective instincts gone awry to the ghosts of our fathers haunting every parenting decision, these stories shine a light on what it means to be a father in the twenty-first century. Featuring new stories by: Toby Litt, Nikesh Shukla, Dan Rhodes, Courttia Newland, Nicholas Royle, Dan Powell, Rodge Glass, R.J. Price, Tim Sykes, Lander Hawes, Andrew McDonnell, Iain Robinson, Richard W. Strachan, Richard V. Hirst and Samuel Wright.

Powerful and necessary, a state-of-the-nation portrait of America under Obama from the prize-winning, bestselling author of Between the World and Me From 2008-2016, the leader of the free world was a black man. Obama's presidency reshaped America and transformed the international conversation around politics, race, equality. But it attracted criticism and bred discontent as much as it inspired hope - so much so, that the world now faces an uncertain future under a very different kind of US President.In this essential new book, peerless writer Ta-Nehisi Coates takes stock of the Obama era, speaking authoritatively from political, ideological and cultural perspectives, and draws a sophisticated and penetrating portrait of America today.

A young female assassin must confront the man who slaughtered her family, risk her heart, and come to terms with her identity as a warrior and as a woman in this thrilling fantasy from the author of Markswoman.Kyra has returned to the caves of Kali, but her homecoming is bittersweet. She no longer knows what her place is. Her beloved teacher is dead and her best friend Nineth is missing. And gone, too, is Rustan, the Marksman who helped her train for the duel with Tamsyn--and became far more than a teacher and friend.Shaken by his feelings for Kyra and the truth about his parentage, Rustan has set off on a quest for answers. His odyssey leads him to the descendants of an ancient sect tied to the alien Ones--and the realization that the answers he seeks come with a price.Yet fate has plans to bring Kyra and Rustan together again. Kai Tau, the man who slaughtered Kyra's family, wages war on the Orders of Asiana. Hungering for justice, Kyra readies herself for battle, aided by her new companions: the wyr-wolves, who are so much more than what they seem. And determined to keep the woman he loves safe, Rustan joins the fight to ride by her side.But will this final confrontation ultimately cost them their love . . . and their lives?

16 modern fiction superstars shine a startling light on the romance and pain of the infamous literary pair Heathcliff and Cathy. Short stories to stir the heart and awaken vital conversation about love. Sixteen stories inspired by Wuthering Heights. In `Terminus' a young woman hides in an empty Brighton hotel; in `Thicker Than Blood' a man sits in a hot tub stalking his newly-married love on social media; and in `A bird half-eaten' an amateur boxer prepares for a match. A woman recalls the `Heathcliffs I Have Known' and the physical danger she has borne at their hands; in `Anima' a child and a fox are unified in one startling moment of violence; and in `One Letter Different' two teenagers walk the moors and face up to their respective buried secrets. Curated by Kate Mosse and commissioned for Emily Bronte's bicentenary year in 2018, these fresh, modern stories pulse with the raw beauty and pain of love and are as timely as they are illuminating. The full list of contributors is:Leila Aboulela, Hanan Al-Shaykh, Joanna Cannon, Alison Case, Juno Dawson, Louise Doughty, Sophie Hannah, Anna James, Erin Kelly, Dorothy Koomson, Grace McCleen, Lisa McInerney, Laurie Penny, Nikesh Shukla, Michael Stewart and Louisa Young.

______________________THE #MERKY STORY SO FAR Edited and Co-written by Jude YawsonContributions by Team #MerkyImages by Kaylum Dennis`It's been a long time coming, I swear...' In four years Stormzy has risen from one of the most promising musicians of his generation to a spokesperson for a generation. Rise Up is the story of how he got there. It's a story about faith and the ideas worth fighting for. It's about knowing where you're from, and where you're going. It's about following your dreams without compromising who you are.Featuring never-before-seen photographs, annotated lyrics and contributions from those closest to him, Rise Up is the #Merky story, and the record of a journey unlike any other.______________________'A very important book. The voices we hear from - young, gifted and largely black - are all too rarely heard. These are people who typically have to listen to a daily diet of media negativity about their communities without the opportunities to respond. ... It is truly inspiring to read about the accomplishments of Team Stormzy, realised largely without money or expertise, but with bucketloads of intelligence and hard work.' BBC (WILL GOMPERTZ)

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A powerful, compelling novel from the critically-acclaimed author of the Branford Boase-winning I Am Thunder, about making friends, and breaking them too.Fifteen-year-old Ilyas is under pressure from everyone: GCSE's are looming and his teachers just won't let up, his dad wants him to join the family business and his mates don't care about any of it. There's no space in Ilyas' life to just be a teenager.Serving detention one day, Ilyas finds a kindred spirit in Kelly Matthews, who is fed up with being pigeonholed as the good girl, and their friendship blows the social strata of high school wide open. But when Kelly catches the eye of one of the local bad boys, Imran, he decides to seduce her for a bet - and Ilyas is faced with losing the only person who understands him. Standing up to Imran puts Ilyas' family at risk, but it's time for him to be the superhero he draws in his comic-books, and go kick the moon.Kick the Moon, is Muhammad Khan's explosive second novel, with original comic-book art from Amrit Birdi, bestselling illustrator of Username:Evie.'Funny, angry, powerful' Patrice Lawrence, award-winning author of OrangeBoy'A powerful novel that encapsulates the experiences of teenage boys with wit and heroism' Nikesh Shukla, author of Run Riot '[Written] with humour and empathy' Independent'[An] ambitious, wryly funny, optimistic-against-the-odds novel' Times Literary Supplement'Khan's gift for authentic characters and believable dialogue makes his writing sing' Bookseller