Beskrivelse mangler. Se gjerne forlagets (Mcgraw-hill Education (asia)) hjemmeside, der det kan finnes mer informasjon.

To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/Belch's Advertising and Promotion: An Integrated Marketing Communications Perspective draws from the authors' extensive research in advertising, consumer behavior, communications, marketing, sales promotion, and other fields to give students a basis for understanding the marketing communications process, how it influences consumer decision making, and how to develop promotional strategies.In addition to thorough coverage of advertising, Belch's eleventh edition has chapters on sales promotion, direct marketing, the Internet including social media and mobile marketing, support media such as outdoor advertising, product placement and integration, and publicity/public relations, with emphasis on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution.

To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/Belch's Advertising and Promotion: An Integrated Marketing Communications Perspective draws from the authors' extensive research in advertising, consumer behavior, communications, marketing, sales promotion, and other fields to give students a basis for understanding the marketing communications process, how it influences consumer decision making, and how to develop promotional strategies.In addition to thorough coverage of advertising, Belch's eleventh edition has chapters on sales promotion, direct marketing, the Internet including social media and mobile marketing, support media such as outdoor advertising, product placement and integration, and publicity/public relations, with emphasis on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution.

The Vietnam War has been depicted by every available medium, each presenting a message, an agenda, of what the filmmakers and producers choose to project about America's involvement in Southeast Asia. This collection of essays, most of which are previously unpublished, analyzes the themes, modes, and stylistic strategies seen in a broad range of films and television programs. From diverse perspectives, the contributors comprehensively examine early documentary and fiction films, postwar films of the 1970s such as "The Deer Hunter" and "Apocalypse Now", and the reformulated postwar films of the 1980s "Platoon", "Full Metal Jacket", and "Born on the Fourth of July". They also address made-for-television movies and serial dramas like "China Beach" and "Tour of Duty". The authors show how the earliest film responses to America's involvement in Vietnam employ myth and metaphor and are at times unable to escape glamorized Hollywood. Later films strive to portray a more realistic Vietnam experience, often creating images that are an attempt to memorialize or to manufacture different kinds of myths.As they consider direct and indirect representations of the war, the contributors also examine the power or powerlessness of individual soldiers, the racial views presented, and inscriptions of gender roles. Also included in this volume is a chapter that discusses teaching Vietnam films and helping students discern and understand film rhetoric, what the movies say, and who they chose to communicate those messages. Michael Anderegg is Professor of English at the University of North Dakota, and author of two other books: "William Wyler" and "David Lean".

Welcome to the FAYZ! This is Book 1 in the series that Stephen King calls a `driving, torrential narrative'. In the blink of an eye all the adults disappear in a small town in southern California and no one knows why. Cut off from the outside world, those that are left are trapped, and there's no help on the way. Sam Temple and his friends must do all they can to survive. Chaos rules the streets. Gangs begin to form. Sides are chosen - strong or weak. Cruel or humane. And then there are those who begin to develop powers . . . The GONE series is Lord of the Flies for the 21st century. In turns breathtaking, harrowing, and utterly terrifying. Its complex characters and moral dilemmas will delight fans of The Hunger Games, Divergent and The Maze Runner. This is dystopian fiction at its best. Have you got all 6 titles in the New York Times bestselling saga: Gone, Hunger, Lies, Plague, Fear, and Light? `I am now free to leave the FAYZ, but my time there was well spent' Stephen King If you love GONE, be sure not to miss Michael's new series Front Lines - it's WWII but not as you know it! The first book is Front Lines, followed by Silver Stars. Michael Grant also has a World Book Day book, Dead of Night, which is set in the Front Lines universe and written exclusively for World Book Day 2017. Michael Grant has lived an exciting, fast-paced life. He moved in with his wife Katherine Applegate after only 24 hours. He has co-authored over 160 books but promises that everything he writes is like nothing you've ever read before! If the Gone series has left you hungry for more from the dark genius of YA fiction, look out for the BZRK trilogy: BZRK, BZRK Reloaded, BZRK Apocalypse and the terrifying Messenger of Fear and its sequel The Tattooed Heart. Michael is a World Book Day author for 2017.

Welcome back to the FAYZ! This is Book 2 in the series that Stephen King calls a `driving, torrential narrative'. Food supplies are dwindling and Sam Temple is facing mutiny from the kids in Perdido Beach. Driven into town by hunger, Caine and his psychotic sidekick are spreading fear and violence. And deep in the ground, the biggest danger of all is getting hungry. The GONE series is Lord of the Flies for the 21st century. In turns breathtaking, harrowing, and utterly terrifying. Its complex characters and moral dilemmas will delight fans of The Hunger Games, Divergent and The Maze Runner. This is dystopian fiction at its best. Have you got all 6 titles in the New York Times bestselling saga: Gone, Hunger, Lies, Plague, Fear, and Light? `I am now free to leave the FAYZ, but my time there was well spent' Stephen King If you love GONE, be sure not to miss Michael's new series Front Lines - it's WWII but not as you know it! The first book is Front Lines, followed by Silver Stars. Michael Grant also has a World Book Day book, Dead of Night, which is set in the Front Lines universe and written exclusively for World Book Day 2017. Michael Grant has lived an exciting, fast-paced life. He moved in with his wife Katherine Applegate after only 24 hours. He has co-authored over 160 books but promises that everything he writes is like nothing you've ever read before! If the Gone series has left you hungry for more from the dark genius of YA fiction, look out for the BZRK trilogy: BZRK, BZRK Reloaded, BZRK Apocalypse and the terrifying Messenger of Fear and its sequel The Tattooed Heart. Michael is a World Book Day author for 2017.

Welcome back to the FAYZ! This is Book 6 in the series that Stephen King calls a `driving, torrential narrative'.All eyes are on Perdido Beach. The barrier wall is now as clear as glass and life in the FAYZ is visible for the entire outside world to see. Life inside the dome remains a constant battle and the Darkness, away from watchful eyes, grows and grows . . . The society that Sam and Astrid have struggled so hard to build is about to be shattered for good. It's the end of the FAYZ. Who will survive to see the light of day? This is the nail-biting finale to the GONE saga.The GONE series is Lord of the Flies for the 21st century. In turns breathtaking, harrowing, and utterly terrifying. Its complex characters and moral dilemmas will delight fans of The Hunger Games, Divergent and The Maze Runner. This is dystopian fiction at its best.Have you got all 6 titles in the New York Times bestselling saga: Gone, Hunger, Lies, Plague, Fear, and Light?`I am now free to leave the FAYZ, but my time there was well spent' Stephen KingIf you love GONE, be sure not to miss Michael's new series Front Lines - it's WWII but not as you know it! The first book is Front Lines, followed by Silver Stars. Michael Grant also has a World Book Day book, Dead of Night, which is set in the Front Lines universe and written exclusively for World Book Day 2017.Michael Grant has lived an exciting, fast-paced life. He moved in with his wife Katherine Applegate after only 24 hours. He has co-authored over 160 books but promises that everything he writes is like nothing you've ever read before! If the Gone series has left you hungry for more from the dark genius of YA fiction, look out for the BZRK trilogy: BZRK, BZRK Reloaded, BZRK Apocalypse and the terrifying Messenger of Fear and its sequel The Tattooed Heart. Michael is a World Book Day author for 2017.

Dette er den fjerde romanen i Gone-serien.

Welcome back to the FAYZ! This is Book 5 in the series that Stephen King calls a `driving, torrential narrative'. Night is falling in the FAYZ. Permanently. The gaiaphage has blotted out the sun and the barrier that surrounds the town of Perdido Beach is turning black. It's Sam's worst nightmare. With Astrid still missing and Edilio and Lana struggling to maintain order, Sam and his followers need all the courage they can get. As their world descends into darkness, only real heroes will survive. The GONE series is Lord of the Flies for the 21st century. In turns breathtaking, harrowing, and utterly terrifying. Its complex characters and moral dilemmas will delight fans of The Hunger Games, Divergent and The Maze Runner. This is dystopian fiction at its best. Have you got all 6 titles in the New York Times bestselling saga: Gone, Hunger, Lies, Plague, Fear, and Light? `I am now free to leave the FAYZ, but my time there was well spent' Stephen King If you love GONE, be sure not to miss Michael's new series Front Lines - it's WWII but not as you know it! The first book is Front Lines, followed by Silver Stars. Michael Grant also has a World Book Day book, Dead of Night, which is set in the Front Lines universe and written exclusively for World Book Day 2017. Michael Grant has lived an exciting, fast-paced life. He moved in with his wife Katherine Applegate after only 24 hours. He has co-authored over 160 books but promises that everything he writes is like nothing you've ever read before! If the Gone series has left you hungry for more from the dark genius of YA fiction, look out for the BZRK trilogy: BZRK, BZRK Reloaded, BZRK Apocalypse and the terrifying Messenger of Fear and its sequel The Tattooed Heart. Michael is a World Book Day author for 2017.

Dette er den tredje romanen i Gone-serien.

A 2015 Caldecott Honor Book A 2015 Michael L. Printz Honor Book Every summer, Rose goes with her mom and dad to a lake house in Awago Beach. It's their getaway, their refuge. Rosie's friend Windy is always there, too, like the little sister she never had. But this summer is different. Rose's mom and dad won't stop fighting, and when Rose and Windy seek a distraction from the drama, they find themselves with a whole new set of problems. One of the local teens - just a couple of years older than Rose and Windy - is caught up in something bad... Something life threatening. It's a summer of secrets, and sorrow, and growing up, and it's a good thing Rose and Windy have each other. "This One Summer" is a tremendously exciting new teen graphic novel from two creators with true literary clout. Cousins Mariko and Jillian Tamaki, the team behind "Skim," have collaborated on this gorgeous, heartbreaking, and ultimately hopeful story about a girl on the cusp of childhood - a story of renewal and revelation.

<b><b>First published for the twenty-fifth anniversary of the fall of Saigon, this unique two-volume anthology from the Library of America evokes a turbulent and controversial period in American history and journalism. <p></b></b><i>Reporting Vietnam Part Two: American Journalism 1969-1975</i>, along with its companion volume, captures the bravery, fear, cruelty, suffering, anger, and sorrow of a tragic conflict. This second volume traces events from the revelation of the My Lai massacre in 1969 through the fall of Saigon in 1975. Here are Peter Kann on the ambiguities of pacification; Gloria Emerson on the South Vietnamese debacle in Laos; Donald Kirk on declining American morale; Sydney Schanberg on the fall of Phnom Penh and the victory of the Khmer Rouge; Philip Caputo, Keyes Beech, Peter Arnett, and Malcolm Browne on the last days of South Vietnam. <p>Writers who observed the turmoil in the United States are included as well: Francine du Plessis Gray on factions within the protest movement; Michael Kinsley recounting a confrontation between Henry Kissinger and his Harvard colleagues; James Michener meticulously reconstructing the Kent State shootings; Doris Kearns listening to Lyndon Johnson's anguished recollections; Hunter S. Thompson watching veterans protest Richard Nixon's renomination. <p>Included in full is <i>Dispatches</i>, journalist Michael Herr's acclaimed impressionistic memoir of his immersion in the exhilaration, dread, and sorrow of the Vietnam War. <p>This volume contains a detailed chronology of the war, historical maps, biographical profiles of the journalists, explanatory notes, a glossary of military terms, an index, and a 32-page insert of photographs of the correspondents, many from private collections and never before seen.<b><b><br></b><br>LIBRARY OF AMERICA</b> is an independent nonprofit cultural organization founded in 1979 to preserve our nation's literary heritage by publishing, and keeping permanently in print, America's best and most significant writing. The Library of America series includes more than 300 volumes to date, authoritative editions that average 1,000 pages in length, feature cloth covers, sewn bindings, and ribbon markers, and are printed on premium acid-free paper that will last for centuries.

A powerful and riveting condemnation of American slavery, 12 Years a Slave is the harrowing true story of Solomon Northup who was kidnapped and sold into slavery, enduring unimaginable degradation and abuse until his rescue twelve years later. Steve McQueen's powerful film adaptation starring Chiwetel Ejiofor, Brad Pitt, Michael Fassbender and Benedict Cumberbatch won Best Picture at both the Oscars and the Golden Globes in 2014. Tricked by two men offering him a job as a musician in New York State in 1841, Solomon Northup was drugged and kidnapped. His life is jeopardy, he was forced to assume a new name and fake past. Taken to Louisiana on a disease-ridden plague ship, he was initially sold to a cotton planter. In the twelve years that follow he is sold to many different owners who treat him with varying levels of savagery forced labour, scant food and numerous beatings are his regular fare. Against all odds, Northup eventually succeeds in contacting a sympathetic party and manages to get word to his family. The ensuing rescue and legal cases are no less shocking and intriguing than the rest of the tale. A true-life testament to tremendous courage and tenacity in the face of unfathomable injustice, Northup's account also provides a rare insight into a murky past being meticulous first-hand recordings of slave life. A new film premiering in 2013, featuring Brad Pitt and Benedict Cumberbatch, is sure to introduce this amazing story to a new audience.

When a chance encounter between Charlie Chaplin and Winston Churchill reveals that they both suffer from depression an unlikely friendship ensues. Meetings across the world prove therapeutic as they discuss their 'black dog days'. The story of a unique twentieth century friendship reimagined a masterful storyteller.

This richly illustrated book serves as the ideal guide to the items that litter the world's beaches. Forget sea shells and other fauna and flora. Here, you will find what a beachcomber is actually most likely to encounter these days: glass, plastic, wood, metal, paper, oil, and other sources of marine pollution!Complete with nearly 700 photographs, this guide shows the full range of marine debris items, each presented with insight and a pinch of humor. In addition, the author provides full details about these items. You will learn everything worth knowing about them. This includes not just their sources and decomposition stages. Discover the threat each item poses to these beautiful environments as well as prevention strategies, clean-up recommendations, alternative products, and recycling and upcycling ideas.Beyond the aesthetic issue, marine debris poses a threat to wildlife, human health, and economic welfare. This book arms you with the knowledge you need to combat these disgraceful and often hazardous eyesores. Become a beach detective! Travel the world's most beloved tourist destinations with this ultimate beach read and help restore these fascinating environments to their natural beauty.

It happens in one night: a girl who died now walks among the living, Zil and the Human Crew set fire to Perdido Beach, and amid the flames and smoke, Sam sees the figure of the boy he fears the most - Drake. But Sam and Caine defeated him along with the Darkness - or so they thought. As Perdido Beach burns, battles rage: Astrid against the Town Council; the Human Crew versus the mutants; and Sam against Drake. And the prophetess Orsay and her companion, Nerezza, are preaching that death will set them all free. As life in the FAYZ becomes more desperate, no one knows who they can trust.

The Hamptons have long been a haven for the world's elite. Its breathtaking vistas inspired Walt Whitman and Winslow Homer; its social forebears include Gerald and Sara Murphy entertaining Leger and Fitzgerald; Kurt Vonnegut, Jackson Pollock, and Andy Warhol all found inspiration on America's Riviera. Spectacular estates from the Gilded Age rival the sprawling mansions of the bold-faced names attracted to this beachfront strip on Long Island each summer. The Big Book of the Hamptons celebrates the mystique and romance of these iconic and extravagant neighborhoods, exploring the architecture and gardens of these secluded retreats, brought to life with amazing imagery in a deluxe volume.

Diego and Martin decide to skip school. They head to a nearby beach for a day filled with sun, fun and fishing. When clouds begin to dot the sky, the two boys worry they won't be able to work on their tans. When purple lightning strikes, they worry about getting rained on. And when tendrils emerge from a weird boater's mouth, they worry about their lives . . .

This is an intriguing collection of archival photographs that reveals the forgotten heart of a great cosmopolitan city.Using vintage photographs from the second half of the nineteenth century and first half of the twentieth, many of them from private family albums, this book brings to life the world of that vanished Alexandria, a vibrant, stylish, and cosmopolitan city, the largest port in the Mediterranean, that was the prosperous gateway between Egypt and the world. Seen here in the setting of their homes and gardens, and on the city's streets and beaches, the faces of those forgotten Alexandrians come to life: the Greeks, Italians, Jews, and all those others from around the Mediterranean whose energy and expertise helped modernize and develop Egypt, and who planted their family roots in the city.This was the luxuriant and evocative city celebrated by Constantine Cavafy, E.M. Forster, and Lawrence Durrell, and they too are included in these pages along with photographs of scenes and people that were familiar to them.Vintage Alexandria traces the development and growth of the city, follows its story through the dramatic events of two world wars, and above all provides a background to the city's place in twentieth-century cultural history, through the eyes of Alexandria's cosmopolitan citizens themselves.

The 1960s is an iconic period in the history of the rail network in Great Britain; with Rationalisation in progress and the effects of the Beeching Report beginning to be felt, it was a tumultuous time for the nation's railways, and the area served by the Southern Region was no exception. As steam-powered locomotives began to be phased out and the era of electric and diesel traction began, the speed of change was unlike anything seen before.With an easy to navigate format and superb, unpublished images, Michael Hymans takes the reader on a nostalgic year-by-year journey through the 1960s, providing a fascinating account of the Southern Region over the course of the decade.