<p>Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy and how they evaluate their purchase, and how they ultimately dispose of it.</p><p>The second edition has been thoroughly adapted and revised to reflect European conditions, and to focus attention on critical concepts in consumer behaviour. In doing so the authors illuminate the ways in which marketers apply the principles of consumer behaviour to the development and implementation of marketing strategies. The new ‘Innovation In Action feature’ will give practical examples to help you student link Consumer Behaviour with how it is practised in the workplace.  </p>

Rudolph Virchow (1821-1902) was a leading figure in the medical, political and intellectual life of Germany in the second half of the nineteenth century. His most famous work was ""Cellular Pathology"" a"" which described the primary role of the functioning of the cells in the lesions of diseases. Virchow wrote many books and more than 2,000 articles a"" mainly in the fields of medicine and anthropology. He edited several journals, including a Virchowa (TM)s Archivea (TM) and was a member of numerous professional societies. Nevertheless, only a small proportion of Virchowa (TM)s writing is ava

Principles of Tumors covers all of the fundamental aspects of tumors, including their definitions, incidences, causation, pathogenesis, treatments, and prevention. The book provides a unique approach, integrating a wide range of basic bioscience findings with clinico-pathological observations and phenomena encountered in their treatment. As tumors are studied in fairly separate, broad areas, such as basic biological sciences, pathology, oncology, and epidemiology, this book brings together these perspectives, providing an all-inclusive text that benefits all researchers, while also providing an avenue for translational research.

For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study. Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. MyMarketingLab for Consumer Behavior is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. Please note that the product you are purchasing does not include MyMarketingLab. MyMarketingLab Join over 11 million students benefiting from Pearson MyLabs.This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab. These are the steps you need to take:1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book.3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9780273787419)4. If your lecturer is using the MyLab and you would like to purchase the product...Go to www.MyMarketingLab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

Comprehensive and accessible, Political Ideologies follows the evolution of political thought over 300 years. Organized chronologically, this text examines each major ideology within a political, historical, economic, and social context. Leon Baradat's skillful prose is joined by John Phillips' skillful updating to ensure that students obtain a clear understanding of how ideas influence the political realities of our time. The twelfth edition of this beloved text emphasizes new developments in ideologically charged arenas including the Middle East and Islam, gay marriage, feminism, climate change, and more.New to the 12th editionIn addition to a thorough updating of examples, detail, and data, the following items are either wholly new or considerably expanded in this edition:The mixed legacy of the Obama administration on civil liberties, foreign policy, health care, immigration, and especially the environment, and the mounting jeopardy to the global environment posed by record-breaking global warming and pollution.The recently developed variegations in conservatism: The Tea Party movement, the expanding political importance of religious extremists, and the growing incivility of its extremists.The Great Recession, its causes and its political fallout.The US tax system's mal-distribution of wealth and its implications for the middle class and American democracy.The reemergence of authoritarianism in the Developing World and Russia.China's continuing economic miracle while maintaining a firm grip on the political system, if through official corruption, but also suffering serious social, environmental, and health problems.The transfer of power from Fidel to Raoul Castro, and the rapprochement of the US and Cuba.Right-wing extremism mounting in Europe, Asia, and the United States.The growing salience of Islamism, the Iran nuclear deal, and the transformation of the Arab Spring to the Islamist Winter.Terrorism's increasing acceptance in certain quarters, especially the spread of ISIS in the Middle-East and its mounting threat to the globe via sleeper cells and lone-wolf attacks.The spreading strength of feminism in the Developing World, and a renewed focus on the gender wage gap and same-sex marriage in the West.

Education for sustainable development (ESD) is at the heart of global development agendas and aims to ensure inclusive, equitable quality education and to promote life-long learning opportunities for all in order to achieve economic and social sustainable development. The focus of the book is on the African continent and makes the case that ESD needs to be relevant to the African context, inclusive in addressing inequalities, democratic in encouraging debate and contributing to global citizenship and embedded in education systems that are sustainable and linked to sustainable development priorities. It draws on a wealth of research evidence and examples to illustrate key points.

Hachette/ Larousse

Un león feliz y un perro ofendido, una cara que grita y una cara sonriente... ¡Y un sol con todos los colores del arco iris! Explora el lenguaje, la imaginación y el mundo desde los ojos de las emocionantes, divertidas, extrañas y hermosas obras de arte de Edvard Munch. Un libro divertido e inspirador para niños que están a punto de aprender sus primeras palabras.

The "neurosciences" is now a common 'term to describe several branches of the biology related to studies of the nervous system. In fact, this term also character- izes a multidisciplinary approach to studies of probably the most complicated system of the most complicated living organisms. Investigation of the central ner- vous system (CNS) is the most quickly developing branch of the neurosciences. According to Konorski's definition, the CNS "is endowed with two principal properties which are referred to as reactivity and plasticity. Reactivity of the sys- tem is its capacity to be activated by stimulation of receptive organs; plasticity is the capacity to change its reactive properties as the result of successive activa- tions" ([520], p. 7). According to Kostyuk [535], plastic reorganizations include "any changes in the efficacy or direction of neuronal connectivity which exceed in their duration usual synaptic and spike events" ([535], p. 25). Neuronal plasticity underlies adaptive modifications of various complexities both in normal CNS, e. g. its development, formation of memory traces and condi- tioned responses (CRs) , as well as in brain pathology, e. g. reorganization and compensation of damaged nervous functions.Clarification of plasticity mecha- nisms is of great cognitive importance and might be of practical value in the treatment of mental and especially memory disorders.

Understanding Seismic Anisotropy in Exploration and Exploitation, Second Edition by Leon Thomsen is designed to show you how to recognize the effects of anisotropy in your data and to provide you with the intuitive concepts that you will need to analyze it. Since its original publication in 2002, seismic anisotropy has become a mainstream topic in exploration geophysics. With the emergence of the shale resource play, the issues of seismic anisotropy have become central, because all shales are seismically anisotropic, whether fractured or not. With the advent of wide-azimuth surveying, it has become apparent that most rocks are azimuthally anisotropic, with P-wave velocities and P-AVO gradients varying with source-receiver azimuth. What this means is that analysis of such data with narrow-azimuth algorithms and concepts will necessarily fail to exploit this expensively acquired data. The issues include not only seismic wave propagation, but also seismic rock physics. Isotropic concepts including velocity, Young's modulus, and Poisson's ratio have no place in the discussion of anisotropic rocks, unless qualified in some directional way (e.g., vertical Young's modulus).Likewise, fluid substitution in anisotropic rocks, using the isotropic Biot/Gassmann formula, leads to formal errors, because the bulk modulus does not appear, in a natural way, within the anisotropic P-wave velocity. Updated in 2014, this edition addresses all contemporary concerns.

This new and expanded monograph improves upon Mohan's earlier book, Residue Number Systems (Springer, 2002) with a state of the art treatment of the subject.

A funny, fantastically entertaining debut novel, in the spirit of Wodehouse and Monty Python, about a famous poet who inadvertently sells his wife to the devil--then recruits a band of adventurers to rescue her. When Lionel Savage, a popular poet in Victorian London, learns from his butler that they're broke, he marries the beautiful Vivien Lancaster for her money, only to find that his muse has abandoned him. Distraught and contemplating suicide, Savage accidentally conjures the Devil -- the polite Gentleman of the title -- who appears at one of the society parties Savage abhors. The two hit it off: the Devil talks about his home, where he employs Dante as a gardener; Savage lends him a volume of Tennyson. But when the party's over and Vivien has disappeared, the poet concludes in horror that he must have inadvertently sold his wife to the dark lord. Newly in love with Vivien, Savage plans a rescue mission to Hell that includes Simmons, the butler; Tompkins, the bookseller; Ashley Lancaster, swashbuckling Buddhist; Will Kensington, inventor of a flying machine; and Savage's spirited kid sister, Lizzie, freshly booted from boarding school for a dalliance. Throughout, his cousin's quibbling footnotes to the text push the story into comedy nirvana. Lionel and his friends encounter trapdoors, duels, anarchist-fearing bobbies, the social pressure of not knowing enough about art history, and the poisonous wit of his poetical archenemy. Fresh, action-packed and very, very funny, The Gentleman is a giddy farce that recalls the masterful confections of P.G. Wodehouse and Herge's beautifully detailed Tintin adventures.

Title: The Khedive's Egypt; or, the Old house of bondage under new masters ... With illustrations.Publisher: British Library, Historical Print EditionsThe British Library is the national library of the United Kingdom. It is one of the world's largest research libraries holding over 150 million items in all known languages and formats: books, journals, newspapers, sound recordings, patents, maps, stamps, prints and much more. Its collections include around 14 million books, along with substantial additional collections of manuscripts and historical items dating back as far as 300 BC.The GENERAL HISTORICAL collection includes books from the British Library digitised by Microsoft. This varied collection includes material that gives readers a 19th century view of the world. Topics include health, education, economics, agriculture, environment, technology, culture, politics, labour and industry, mining, penal policy, and social order. ++++The below data was compiled from various identification fields in the bibliographic record of this title. This data is provided as an additional tool in helping to insure edition identification: ++++ British Library De Leon, Edwin; 1877. xi. 435 p.; 8 . 10097.h.1.

In <i>Exile and Identity in Autobiographies of Twentieth-Century Spanish Women,</i> Karla P. Zepeda studies the experience of exile and its effects on identity in three autobiographies: <i>In Place of Splendor</i> by Constancia de la Mora, <i>Memoria de la melancolia</i> by Maria Teresa Leon, and <i>Seis anos de mi vida</i> by Federica Montseny. These three prominent Spanish women of the Second Republic became exiles at the conclusion of the Spanish Civil War due to the onset of the Francisco Franco regime. The political expatriation caused their relocation into various countries: the United States, France, Argentina, and Italy. The repositioning initiated a process of self-reinvention, as the women come in contact with social circumstances prompting new versions of self. Through their works, these women negotiate their identity in relation to the lost homeland and the new locale. <i>Exile and Identity in Autobiographies of Twentieth-Century Spanish Women</i> examines the diverse character of diaspora, the social transactions deployed in a variety of circumstances, and the self-negotiations elicited in social interactions. Identity proves to be an intentional re-creation of self, enacted in particular circumstances, and negotiated as a response to social conditions.

Agent metaphors and technologies are increasingly adopted to harness and g- ernthecomplexityoftoday'ssystems.Asaconsequence,thegrowingcomplexity of agent systems calls for models and technologies that promote system p- dictability and enable feature discovery and veri?cation. Formal methods and declarative technologies have recently attracted a growing interest as a means to address such issues. The aim of the DALT 2003 workshop was two-fold. On the one hand, we wanted to foster a discussion forum to export such techniques into the broader communityofagentresearchersandpractitioners.Ontheotherhand,wewanted to bring in the issues of real-world, complex, and possibly large-scale agent s- tem design in the perspective of formal methods and declarative technologies.Thanks to the very high quality of our program committee, we managed to put together a rich program, including three technical sessions and two panel sessions:TheUseofDeclarativeProgrammingforAgent-OrientedSoftwareEn- neering, moderated by Leon Sterling and Andrea Omicini, and Declarative and Logic-Based Technology for Agent Reasoning and Interactions, organized and moderated by Rafael Bordini and Wiebe van der Hoek, with the participation of ?ve invited panelists. This bookcontainstherevisedandextendedversionsofthe paperspresented at the workshop, as well as three invited contributions by leading researchers of the ?eld. It is composed of three parts: (i) software engineering and multi-agent system prototyping, (ii) agent reasoning, BDI logics and extensions, and (iii) social aspects of multi-agent systems.

The best of today's Canadian short fiction is showcased in this fourth annual volume of the Carter V. Cooper Short Fiction Anthology series, which features the 12 stories short-listed-among them winners Jason Timermanis and Hugh Graham-for the 2014 $15,000 Vanderbilt/Exile Short Fiction Competition.The book contains contemporary writing that reflects a diversity in emerging and established Canadian writers, including Gregory Betts, K'ari Fisher, Matthew R. Loney, Helen Marshall, George McWhirter, Susan P. Redmayne, Linda Rogers, Leon Rooke, Madelaine Sonik, Erin Soros. Following the stories are biographies of each contributor.

This book is devoted to the issue of how we can learn to live together in the face of division and conflict. It is dedicated to the life and work of a remarkable human being, Dr Epimenidis Haidemenakis, scientist, statesman, visionary leader, President Emeritus of the International S.T.E.P.S. Foundation and founding father of The Olympiads of the Mind (OM). The monograph consists of a collection of papers presented at the 8th and 9th Olympiads of the Mind held in Washington, DC and Chania, Crete respectively. Distinguished international scholars, government and corporate representatives, leading researchers and academics from multiple disciplines and Nobel Laureates Leon Lederman (Physics, 1988), Martin Perl (Physics, 1995) and Yuan T. Lee (Chemistry, 1986) address a broad range of issues all with the aim of improving the human condition and achieving cooperation among the people of the world. The topics include the environment, sustainability and security; diversity and how to achieve integration and peace among people in a fractured world; the important role of brain research; how to overcome poverty and inequality; how to enhance creativity and improve education at all levels; and how new technologies and tools can be used for common benefit. The culmination of the book is a call to action, to join what one might call the "OM Movement"-bringing the best minds in the world together to create solutions to world issues so that we can all live together in harmony.

In the Western tradition, freedom and the human person have been at the center of philosophical, theological, moral, and political debates since the origins of this tradition. Although contemporary discourse betrays the multiplicity of these roots, the necessary historical perspective for evaluating them is almost always lacking, even in scholarly studies. The terms ""freedom"" and ""person"" carry such overwhelming force in the modern world that the critical distance required for grasping what is at stake in using them is extremely hard to gain. The present collection seeks to contribute toward finding that distance by making the tradition of thought more a living reality and not an object of arid analyses. Unlike most collections the present one transcends disciplinary boundaries, as it acknowledges the interconnectedness of philosophical, theological, and political arguments on these themes. The contributors are prominent authorities in particular historical periods or in figures in Western thought, and they treat approaches to freedom and the human person in ancient Greek, biblical, medieval and modern sources, although the major emphasis is on the thought of leading philosophers (Plato, Boethius, Aquinas, Ockham, Machiavelli, Locke, Kant, Hegel, Nietzsche, Husserl, et al.). Their essays bring forward profound contrasts in how freedom and personhood have been grounded and characterized, notably the contrasts between groundings in natural reason and in supernatural revelation, between premodern teleological thinking and modern thinking on self-sovereignty without teleology, and within modern thought between positions favoring individual autonomy and others securing freedom and its exercise in communal or traditional life. Several of the papers shed light on the relations of freedom and personhood to the human powers of speech, thought, and judgment. The contributors to the volume are Seth Benardete, Michael Gillespie, Leon Kass, Robert B. Pippin, Robert Rethy, John M. Rist, Brian J. Shanley, O. P., Susan Meld Shell, Robert Sokolowski, Eleonore Stump, Nathan Tarcov, and Michael P. Zuckert (with Jesse Covington and James Thompson).

Surviving the Twentieth Century celebrates the achievements of the renowned sociologist Joseph Maier. A superb teacher and respected scholar of formidable scope, Maier's work encompassed a variety of disciplines, including sociology, philosophy, and political science. He is well known for his comparative research on Latin America as well as Jewish law and tradition. As Judith Marcus observes, Maier helped to establish comparative-historical sociology as an acknowledged field of study. This volume records and pays tribute to his scholarship and significant public service.The volume is divided into parts reflecting the breath of Maier's intellectual interests. Contributors are drawn from a variety of fields and geographical arenas. Part 1 consists of biographical interviews and personal observations on Maier and his work by Herman Berlinski, David Berlinski, Geoffrey Lloyd, Enrique Krauze and Aaron W. Warner. Part 2 includes contributions addressing some of the main themes in Maier's work: the interaction of nationalism, community and personal identity; the impact of politics on social science; culture, politics, and religion. Contributors include Abraham Edel, William Safran, Reinhard Kreckel, Zoltan Tarr, Sandro Segre, Ludwig von Friedberg, Irving Louis Horowitz, Judith Marcus, Editfi Kurzweil, Paul Neurath, Ruth Rubinstein, Andrew P. Lyons and Harriet D. Lyons, Tony Carnes, and Elfriede Uner.Part 3 reflects the impact of Maier's work on other scholars. It includes essays on philosophy, religion, literature and intellectual responsibility. Contributors include Tom Rockmore, Laurent Stern, Edmund Leites, Alfred Schmidt, Norbert Altwicker, Rita Kuczynski, Gerard Raulet, and Peter Gottwald. Part 4 covers the influence of crisis on Jewish intellectual life, and includes contributions by Herbert Strauss, Emanuel Maier, Leon A. Feldman, Hannelore Kunzl, and Johann Maier. The volume concludes, in part 5, with personal tributes to Maier by Curt C. Silberman, C. Alexander Weinstock, and Helen Hacker. The volume includes an illuminating introduction by Judith Marcus, thematic essay by Joseph Maier, and a selected bibliography of his work.Scholars who have been influenced by Maier will welcome this volume. Those who are not familiar with the scope of his contributions will benefit from the experience of seeing how his work has affected the choices of others. This is the 24th volume issued in Transaction's distinguished scholar (festschrift) series.

The earth's daily rotation affects just about every living creature. From dawn through to dusk, there are changes in light, temperature, humidity, and rainfall. However, these changes are regular, rhythmic and, therefore, predictable. Thus, the near 24 hour circadian rhythm is innate: a genetically programmed clock that essentially ticks of its own accord. This Very Short Introduction explains how organisms can "know" the time and reveals what we now understand of the nature and operation of chronobiological processes. Covering variables such as light, the metabolism, human health, and the seasons, Foster and Kreitzman illustrate how jet lag and shift work can impact on human well-being, and consider circadian rhythms alongside a wide range of disorders, from schizophrenia to obesity.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.