Beskrivelse mangler. Se gjerne forlagets (Mcgraw-hill Education (asia)) hjemmeside, der det kan finnes mer informasjon.

To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/Belch's Advertising and Promotion: An Integrated Marketing Communications Perspective draws from the authors' extensive research in advertising, consumer behavior, communications, marketing, sales promotion, and other fields to give students a basis for understanding the marketing communications process, how it influences consumer decision making, and how to develop promotional strategies.In addition to thorough coverage of advertising, Belch's eleventh edition has chapters on sales promotion, direct marketing, the Internet including social media and mobile marketing, support media such as outdoor advertising, product placement and integration, and publicity/public relations, with emphasis on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution.

CONTENTSEarly Christian Doctrine, by Rev. Joseph Henry AllenChristianity from the Fifth to the Fifteenth Century, by Rev. Andrew P. PeabodyUnitarianism and the Reformation, by Rev. Seth C. BeachUnitarianism in England, by Rev. Brooke HerfordThe Contact of American Unitarianism and German Thought, by Rev. Joseph Henry AllenThe Church and the Parish in Massachusetts, by Rev. George E. EllisEarly New England Unitarians, by Rev. Andrew P. PeabodyChanning, by Rev. George W. BriggsTranscendentalism: The New England Renaissance, by Rev. Francis TiffanyTheodore Parker, by Rev. Samuel Barrett StewartUnitarianism and Modern Literature, by Rev. Francis HornbrookeUnitarianism and Modern Biblical Criticism, by Rev. James De NormandieUnitarianism and Modern Scientific Thought, by Rev. Thomas R. SlicerThe Law of Righteousness, by Rev. George BatchelorThe Relation of Unitarianism to Philosophy, by Rev. Charles Carroll EverettEcclesiastical and Denominational Tendencies, by Rev. Grindall Reynolds

The Cambridge Companion to Postcolonial Travel Writing offers readers an insight into the scope and range of perspectives that one encounters in this field of writing. Encompassing a diverse range of texts and styles, performances and forms, postcolonial travel writing recounts journeys undertaken through places, cultures, and communities that are simultaneously living within, through, and after colonialism in its various guises. The Companion is organized into three parts. Part I, 'Departures', addresses key theoretical issues, topics, and themes. Part II, 'Performances', examines a range of conventional and emerging travel performances and styles in postcolonial travel writing. Part III, 'Peripheries' continues to shift the analysis of travel writing from the traditional focus on Eurocentric contexts. This Companion provides a comprehensive overview of developments in the field, appealing to students and teachers of travel writing and postcolonial studies.

Daniel Webster, Frederick Douglass, Harriet Beecher Stowe, Jefferson Davis, John Brown. We know their names and recall the place of each in our nation's history. But do we recognize their faces and those of the dozens of their contemporaries who forged a new and forward-looking America during the Civil War era? Faces of Discord is a look into the real faces of the leading historical figures of this turbulent and transformative time. Compiled from the collections of the Smithsonian's National Portrait Gallery, these depictions include those of Abraham Lincoln, Robert E. Lee, Ulysses S. Grant, John S. Mosby, George Armstrong Custer, and many others who were painted, sculpted, and photographed by the foremost artists of the day. More than just arresting pictures in a book, these "faces of discord" represent historical portraits of the period, some of which were once owned by the famous sitters themselves and passed down to the Smithsonian by their descendants. The National Portrait Gallery is a fitting repository for these images, in part because the gallery occupies the building that was used as a barracks and hospital for Federal troops during the war and was the site of Lincoln's second inaugural ball. Faces of Discord also tells the stories of the extraordinary lives behind the faces that changed the course of American history. Selected exclusively from Smithsonian collections and illustrated within Faces of Discord are rarely seen personal possessions and memorabilia associated with many of these historical figures who still command our attention and so vividly animate these pages.

Reading the American Novel 1780-1865 provides valuable insights into the evolution and diversity of fictional genres produced in the United States from the late 18th century until the Civil War, and helps introductory students to interpret and understand the fiction from this popular period. * Offers an overview of early fictional genres and introduces ways to interpret them today * Features in depth examinations of specific novels * Explores the social and historical contexts of the time to help the readers understanding of the stories * Explores questions of identity - about the novel, its 19th-century readers, and the emerging structure of the United States - as an important backdrop to understanding American fiction * Profiles the major authors, including Louisa May Alcott, Charles Brockden Brown, James Fenimore Cooper, Nathaniel Hawthorne, Herman Melville, Harriet Beecher Stowe, alongside less familiar writers such as Fanny Fern, Caroline Kirkland, George Lippard, Catharine Sedgwick, and E. D. E. N. Southworth * Selected by Choice as a 2013 Outstanding Academic Title

This unique interdisciplinary essay collection offers a fresh perspective on the active involvement of American women authors in the nineteenth-century transatlantic world. Internationally diverse contributors explore topics ranging from women's social and political mobility to their authorship and activism. While a number of essays focus on such well-known writers as Margaret Fuller, Catharine Maria Sedgwick, Harriet Beecher Stowe, George Eliot, Louisa May Alcott, and Charlotte Perkins Gilman, other, perhaps lesser-known authors are also included, such as E. D. E. N. Southworth, Elizabeth Stuart Phelps, Elizabeth Peabody, Jeannette Hart, and Laura Richards. These essays show the spectrum of interests and activities in which nineteenth-century women were involved as they moved, geographically and metaphorically, toward gaining their independence and the right to control their lives. Traveling far and wide-to Italy, France, Great Britain, and the Bahamas-these writers came into contact with realities far different from their own. On topics ranging from homeopathy and literary endeavors to politics and revolution, they conversed with others, reaching and inspiring transnational audiences with their words and deeds, and creating a space for self-expression in the rapidly changing transatlantic world.

With handsome young men who never grow old, and the strangest of relatives appearing from dark corridors and long shadows, the frenzied imagination of the American Gothic is a fertile theme for this next anthology in the Gothic fantasy short story series. As with other titles in the series, new short fiction complements the work of classic authors including: Gertrude Atherton, Ambrose Bierce, Charles Brockden Brown, George Washington Cable, Charles W. Chesnutt, Kate Chopin, Ralph Adams Cram, Stephen Crane, Emma Dawson, Mary E. Wilkins Freeman, Charlotte Perkins Gilman, Ellen Glasgow, Nathaniel Hawthorne, Washington Irving, Shirley Jackson, Sarah Orne Jewett, Grace King, H.P. Lovecraft, Herman Melville, W.C. Morrow, Flannery O'Connor, Edgar Allan Poe, Annie Trumbull Slosson, Clark Ashton Smith, Harriet Prescott Spofford, Harriet Beecher Stowe, Edith Wharton, Madeline Yale Wynne.

Walter Benjamin observed in his writings on the interior that 'to live means to leave traces.' This interior design theory reader focuses on just how such traces might manifest themselves. In order to explore interior design's links to other disciplines, the selected texts reflect a wide range of interests extending beyond the traditional confines of design and architecture. It is conceived as a matrix, which intersects social, political, psychological, philosophical, technological and gender discourse, with practice issues, such as materials, lighting, colour, furnishing, and the body. The anthology presents a complex and sometimes conflicting terrain, while also creating a distinct body of knowledge particular to the interior. Locating theory on the interior through these multifarious sources, it encourages future discourse in an area often marginalised but now emerging in its own right. Within the reader individual excerpts are referenced to their place in the matrix and sequenced alphabetically. This organising strategy resists both a chronological and themed structure in order to provoke associations and inferences between excerpts. In this way the book offers the possibility of examining the interior from multiple vantage points: a disciplinary focus, the spatial and physical attributes of interiors, historical sequence, and topical issue based. Excerpts from Thomas Hope, Catherine E. Beecher and Harriet Beecher Stowe, Edith Wharton and Charles Eastlake provide contemporary nineteenth century accounts as the profession emerges, whereas Barbara Penner, Penny Sparke, Charles Rice, Georges Teyssot and Rebecca Houze offer re-interpretations of this period. The complexities of the twentieth-century interior are revealed by Robyn Longhurst, Kevin Melchionne, George Wagner, John Macgregor Wise, Joel Sanders and many others.

A Legacy of Preaching, Volume Two--Enlightenment to the Present Day explores the history and development of preaching through a biographical and theological examination of its most important preachers. Instead of teaching the history of preaching from the perspective of movements and eras, each contributor tells the story of a particular preacher in history, allowing these preachers from the past to come alive and instruct us through their lives, theologies, and methods of preaching.Each chapter introduces readers to a key figure in the history of preaching, followed by an analysis of the theological views that shaped their preaching, their methodology of sermon preparation and delivery, and an appraisal of the significant contributions they have made to the history of preaching. This diverse collection of familiar and lesser-known individuals provides a detailed and fascinating look at what it has meant to communicate the gospel over the past two thousand years. By looking at how the gospel has been communicated over time and across different cultures, pastors, scholars, and homiletics students can enrich their own understanding and practice of preaching for application today.Volume Two covers the period from the Enlightenment to the present day and profiles thirty-one preachers including:Charles Simeon by Darrell YoungRobert Murray M'Cheyne by Jordan Mark StoneAlexander Maclaren by R. Scott PaceCatherine Booth by Roger J. GreenCharles Haddon Spurgeon by Thomas J. NettlesRodney "Gipsy" Smith by Bill CurtisGeorge Liele by Terriel ByrdCharles Finney by Robert W. Caldwell IIIJohn Jasper by Alfonza W. Fulwood and Robert Smith Jr.Henry Ward Beecher by Michael DuduitJohn Albert Broadus by Hershael W. YorkPhillips Brooks by Charles W. FullerD. L. Moody by Gregg L. QuiggleB. H. Carroll by Robert Matz and Jerry SuttonBilly Sunday by Kristopher K. BarnettKarl Barth by William H. WillimonDietrich Bonhoeffer by Keith W. ClementsD. Martyn Lloyd-Jones by Carl TruemanJohn Stott by Greg R. ScharfHarry Emerson Fosdick by Dwayne MilioniR. G. Lee by Charles A. FowlerAimee Semple McPherson by Aaron FriesenW. A. Criswell by David L. AllenGardner C. Taylor by Alfonza W. Fulwood and Robert Smith Jr.Billy Graham by John N. AkersMartin Luther King Jr. by Alfonza W. Fulwood, Dennis R. McDonald, and Anil Sook DeoAdrian Rogers by Daniel L. Akin and Bill CurtisE. V. Hill by Dante D. Wright IJerry Falwell by Edward E. HindsonJ. I. Packer by Leland Ryken and Benjamin HernandezVolume One, available separately, covers the period from the apostles to the Puritans and profiles thirty preachers including Paul, Origen of Alexandria, Augustine of Hippo, Francis of Assisi, Martin Luther, Jonathan Edwards, John Wesley, George Whitefield, and more.

Using cultural anthropology to analyze debates that reverberate throughout the human sciences, George E. Marcus and Michael M. J. Fischer look closely at cultural anthropology's past accomplishments, its current predicaments, its future direction, and the insights it has to offer other fields of study. The result is a provocative work that is important for scholars interested in a critical approach to social science, art, literature, and history, as well as anthropology. This second edition considers new challenges to the field which have arisen since the book's original publication.

From the frontiers of cyberspace to Tibetans in exile, from computer bulletin boards to faxes, film and videotape, the evolution of media continues to generate new avenues for cultural criticism, political activism and self-reflection. How is contemporary life affected by this proliferation of information technologies? How does the Internet influence, and perhaps alter, users' experience of community and their sense of self? In what way are giant media conglomerates implicated in these far-reaching developments? This text, the third volume in the "Late Editions" series, confronts these questions, exploring both the new pathways being forged through media and the predicaments of those struggling to find their way in the twilight of the 20th century.

Learning in the Museum examines major issues and shows how research in visitor studies and the philosophy of education can be applied to facilitate a meaningful educational experience in museums. Hein combines a brief history of education in public museums, with a rigorous examination of how the educational theories of Dewey, Piaget, Vygotsky and subsequent theorists relate to learning in the museum. Surveying a wide range of research methods employed in visitor studies is illustrated with examples taken from museums around the world, Hein explores how visitors can best learn from exhibitions which are physically, socially, and intellectually accessible to every single visitor. He shows how museums can adapt to create this kind of environment, to provide what he calls the 'constructivist museum'. Providing essential theoretical analysis for students, this volume also serves as a practical guide for all museum professionals on how to adapt their museums to maximize the educational experience of every visitor.

How, when, and where to prune? The questions that beset every gardener never change, but the solutions do. "The Pruning of Trees, Shrubs and Conifers" recommends the best pruning techniques and practices. This unique encyclopedic treatment details the best pruning methods for more than 450 genera of trees, shrubs, conifers, and woody climbers. The A-Z format covers several thousand species, yet remains a manageable and practical reference. Kirkham clearly explains the reasons behind pruning techniques as well as how to apply them.

Practical advice for the on-the-go outdoorsman, this field-friendly guide is essential for anyone interested in first-aid preparation and care. Here is advice useful on a hike or for any fishing trip, including step-by-step instructions on dealing with fractures, suturing wounds, treating eyes and ears, managing allergic reactions, and more. With common sense advice, and in a handy, portable package, this is one little book that no one should be without in a campsite or in their forest hideaway.

<div>George Lankford is an emeritus professor of folklore at Lyon College. He is the author of numerous articles on southern folklore.</div>

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In Marx and Social Justice, George E. McCarthy presents a detailed and comprehensive overview of the ethical, political, and economic foundations of Marx's theory of social justice in his early and later writings. What is distinctive about Marx's theory is that he rejects the views of justice in liberalism and reform socialism based on legal rights and fair distribution by balancing ancient Greek philosophy with nineteenth-century political economy. Each chapter in the book represents a different aspect of social justice.

At a time when many people around the world are living into their tenth decade, the longest longitudinal study of human development ever undertaken offers some welcome news for the new old age: our lives continue to evolve in our later years, and often become more fulfilling than before.Begun in 1938, the Grant Study of Adult Development charted the physical and emotional health of over 200 men, starting with their undergraduate days. The now-classic Adaptation to Life reported on the men's lives up to age 55 and helped us understand adult maturation. Now George Vaillant follows the men into their nineties, documenting for the first time what it is like to flourish far beyond conventional retirement.Reporting on all aspects of male life, including relationships, politics and religion, coping strategies, and alcohol use (its abuse being by far the greatest disruptor of health and happiness for the study's subjects), Triumphs of Experience shares a number of surprising findings. For example, the people who do well in old age did not necessarily do so well in midlife, and vice versa. While the study confirms that recovery from a lousy childhood is possible, memories of a happy childhood are a lifelong source of strength. Marriages bring much more contentment after age 70, and physical aging after 80 is determined less by heredity than by habits formed prior to age 50. The credit for growing old with grace and vitality, it seems, goes more to ourselves than to our stellar genetic makeup.

First published in 1993. Routledge is an imprint of Taylor & Francis, an informa company.