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Societies have always depended upon humanity’s ability to correctly perceive situations and determine suitable subsequent actions. Since this requires us to accurately deal with information, it is important to understand not only how we (mostly) do this, but also how errors may arise. This is the focus of the new, second edition of Cognitive Psychology, one of the most dynamic areas in its field. Accessible yet comprehensive, this text aims to overcome the gap that arises between real life and laboratory studies, by providing an appropriate balance of research versus application.

Inngår i bachelor i psykologi ved HINN.

Cognitive Psychology is a brand new textbook by Ken Gilhooly, Fiona Lyddy & Frank Pollick. Based on a multidisciplinary approach, the book encourages students to make the connections between cognition, cognitive neuroscience and behaviour. The text provides an up-to-date, accessible introduction to the subject, showing students the relevance of cognitive psychology through a range of examples, applications and international research.

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Pensumbok i PSY1300/PSYC1302 ved UiO.

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For digital markedsføring, fin for deg som studerer slag, markedsføring, service og liknende, helt ny, selges for 350kr

Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing. This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companiessuch as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new 'Essential Digital Skills' boxes give students guidance on how to develop key skills they will need in the workplace.Readers will learn best practice frameworks for developing a digital marketing strategy, plus successfactors for key digital marketing techniques including search marketing, conversion optimisation anddigital communications using social media including Twitter and Facebook.

Now in its sixth edition, Work Psychology is an accessible and fascinating examination of human behaviour in today's workplace, written by authors who are all experts in their fields. Substantially updated with new material that reflects current research and debate in the area, the text retains its popular blend of theory, research and engaging examples. Covering a broad range of core topics, this text is suitable for undergraduate students in business, management, and psychology as well as those studying for professional qualifications.This new sixth edition offers you:A clear and consistent structure, including an opening and closing case study and other exercises within each chapter to help you to apply what you've learnt. Attractive full-colour design that aids navigation and enlivens the text. Extensive coverage of cross-cultural issues that reflects the increasingly global context of work. Learning outcomes, long and short self-test questions, a glossary, annotated further reading and weblinks to enable your learning within and beyond the textbook. All the latest research and hot topics in the field of work psychology. A new 'Key debate' feature that directs you to key controversies and contemporary debate around work psychology today. A new 'Research methods in focus' feature that de-mystifies and illustrates with examples the use of strong research methods in practice. A new 'Point of integration' feature which clearly links the theories between chapters, allowing for a greater understanding of the topic as a whole. Additional material for lecturers is available at www.pearsoned.co.uk/workpsychAbout the authorsWritten and edited by authors who are all expert teachers and researchers in their fields, Work Psychology offers a clear and authoritative introduction to human behaviour in the workplace.John Arnold is Professor of Organisational Behaviour in the School of Business and Economics at Loughborough University.Ray Randall is a Senior Lecturer in the School of Business and Economics at Loughborough University.With expert contributions from co-authors:Fiona Patterson Founder Director of the Work Psychology Group, Principal Researcher the University of Cambridge and Visiting Professorship at City University London.Joanne Silvester Professor of Psychology, Cass Business School, City University London.Ivan Robertson Founder Director of Robertson Cooper Ltd and Emeritus Professor of Work & Organizational Psychology, Manchester Business School.Professor Sir Cary Cooper CBE 50th Anniversary Professor of Organizational Behaviour & Health, Alliance Manchester Business School, and President of the British Academy of Management.Bernard Burnes Professor of Organisational Change, Stirling Management School.Don Harris Professor of Human Factors in the Centre for Mobility and Transport, Coventry University.Carolyn Axtell Senior Lecturer at the Institute of Work Psychology, Sheffield University Management School.

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Fiona Maye is a leading High Court judge, presiding over cases in the family court. She is renowned for her fierce intelligence, exactitude and sensitivity. But her professional success belies private sorrow and domestic strife. There is the lingering regret of her childlessness, and now, her marriage of thirty years is in crisis. At the same time, she is called on to try an urgent case: for religious reasons, a beautiful seventeen-year-old boy, Adam, is refusing the medical treatment that could save his life, and his devout parents share his wishes. Time is running out. Should the secular court overrule sincerely held faith? In the course of reaching a decision Fiona visits Adam in hospital - an encounter which stirs long-buried feelings in her and powerful new emotions in the boy. Her judgment has momentous consequences for them both.