Most new businesses fail. But most of those failures are preventable. The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late. Now is the time to think Lean.

In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth'Anyone trying to break through to new customers can use this smart, ambitious book'Eric Ries, author of The Lean StartupMost startups don't fail because they can't build a product. Most startups fail because they can't get traction.Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers. Traction will teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs. 'Here is the inside scoop, the latest, most specific tactics from the red-hot centre of the Internet marketing universe. From someone who has done it. Twice'Seth Godin, author of Linchpin

'A battle-tested approach to building companies that matter' - Eric Ries, author of The Lean StartupIs your 'big idea' worth pursuing? What if you could test your business model earlier in the process - before you've expended valuable time and resources?You've talked to customers. You've identified problems that need solving, and maybe even built a minimum viable product. But now there's a second bridge to cross. How do you tell whether your idea represents a viable business? Do you really have to go through the whole cycle of development, failure, iteration, tweak, repeat? Scaling Lean offers an invaluable blueprint for modelling startup success. You'll learn the essential metrics that measure the output of a working business model, give you the pulse of your company, communicate its health to investors, and enable you to make precise interventions when things go wrong.Ash Maurya, a serial entrepreneur and author of the startup cult classic Running Lean, pairs real-world examples of startups like Airbnb and Hubspot with techniques from the manufacturing world in this tacti-cal handbook for scaling with maximum efficiency and efficacy. This is vital reading for any startup founder graduating from the incubator stage.

We live in an age of unparalleled opportunity for innovation. We re building more products than ever before, but most of them fail not because we can t complete what we set out to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That s the promise of Running Lean . In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping. Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who s interested in starting a business project. Find a problem worth solving, then define a solution Engage your customers throughout the development cycle Continually test your product with smaller, faster iterations Build a feature, measure customer response, and verify/refute the idea Know when to "pivot" by changing your plan s course Maximize your efforts for speed, learning, and focus Learn the ideal time to raise your "big round" of funding Get on track with The Lean Series Presented by Eric Ries bestselling author of The Lean Startup: How Today s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses The Lean Series gives you solid footing in a proven methodology that will help your business succeed."

Customer Development is a four-step framework for helping startups discover and validate their customers, product, and go-to-market strategy, developed by Steve Blank and an integral part of Eric Ries' Lean Startup methodology. Focused on the Customer Discovery step, The Entrepreneur's Guide to Customer Development is an easy to follow guide for finding early adopters, building a Minimum Viable Product, finding Product-Market fit, and establishing a sales and marketing roadmap. Deemed a "must-read" by Steve Blank and Eric Ries, inside you will find detailed customer development and lean startup concept definitions, a step-by-step approach to best practices, a business model analysis guide, case studies, rich graphics, as well as worksheets and exercises. No matter the stage of your business, you will return often to this guide to learn how to build a product people want;"get out of the building;" foster strong customer relationships; test business model risk; reach out to early adopters; conduct startup marketing; create a customer funnel based on buyers' process; and prepare your startup to scale up. The Entrepreneur's Guide to Customer Development: A Cheat Sheet to The Four Steps to the Epiphany, affectionately known as the "CustDev book," serves as course text for classes at Stanford University, University of Chicago, Boston University, DePaul University, University of Minnesota and University of Norway. "Our UCL (University College London) students love The Entrepreneur's Guide to Customer Development. Thanks to Brant & Patrick for writing this helpful book. " - Dave Chapman, Deputy Head of the Department of Management Science and Innovation at UCL (University College London) "Love it! Required reading for all NYU entrepreneurs." - Frank Rimalovski, Managing Director of NYU Innovation Venture Fund This book is both an introduction for those unfamiliar with lean concepts and highly actionable for lean practitioners. It is a user friendly guide, written to be accessible to marketing professionals, Engineers startup founders and entrepreneurs, VCs, angels, and anyone else involved in building scalable startups. Existing companies will benefit to from applying Customer Development principles described in detail herein: for example, startups struggling to achieve market traction, or well established companies seeking to spark new innovation. This is a business book for startups like no other. No fluff, but rather sound principles and concrete steps to take to build your business. Get up to speed on Customer Development now.

In Hooked, Nir Eyal reveals how successful companies create products people can't put down - and how you can too'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & MatherWinner of best Marketing book in 800-CEO-READ Business Book Awards 2014'The book everyone in Silicon Valley is talking about' Boris Veldhuijzen van Zanten, founder of The Next WebWhy do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging.Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.Ryan Hoover's writing has appeared in Tech- Crunch, The Next Web, Forbes, and Fast Company. After working on Hooked with Nir Eyal, Hoover founded Product Hunt, a company that has been described as "the place to discover the next big things in tech."

Refreshed, updated, and expanded. Do More Faster provides time-tested advice, tips, and experiences by founders and mentors of Techstars to help entrepreneurs succeed! David Cohen and Brad Feld, leading advocates for entrepreneurs and startups, team up to provide first-time entrepreneurs with the tools, insights, and experiences to help them do more faster. The authors share their decades of experience working with thousands of startup founders and have enlisted the advice of dozens of Techstars startup founders and mentors. Contributors include Tim Ferriss, Eric Ries, Matt Mullenweg (WordPress), Isaac Saldana (SendGrid), and other successful entrepreneurs. Co-founders of Techstars, the worldwide network that helps entrepreneurs succeed, Cohen and Feld recognize the daunting task of creating a sustainable business and have seen first-hand the common mistakes first-time entrepreneurs make over and over. The authors take the complexity and uncertainty of starting a business and distill the critical factors into seven themes: Ideas and Vision, People, Working Effectively, Product, Fundraising, Legal and Structure, and Work and Life Harmony. They share their hard-won successes, failures, and advice for anyone with an idea who wants to create a business. Throughout the book crucial questions are raised and addressed from multiple perspectives. How important is it to have an original idea? How is founder conflict handled? What are the tradeoffs between bootstrapping and financing? Make-or-break decisions like company structure, hiring, and legal consequences are presented in an easy-to-understand style. Do More Faster will elevate your thinking on a range of important topics, help you avoid costly mistakes, and provide you with a resource to consult as you go from idea to successful business. If you have the drive and desire to start a business, need to create a vibrant entrepreneurial ecosystem in your community, or want to spark greater innovation in your organization--don't go it alone. Use the advice, tips, and tactics found throughout Do More Faster to give yourself the best chance of succeeding.

This revised and expanded monograph presents the general theory for frames and Riesz bases in Hilbert spaces as well as its concrete realizations within Gabor analysis, wavelet analysis, and generalized shift-invariant systems. Compared with the first edition, more emphasis is put on explicit constructions with attractive properties. Based on the exiting development of frame theory over the last decade, this second edition now includes new sections on the rapidly growing fields of LCA groups, generalized shift-invariant systems, duality theory for as well Gabor frames as wavelet frames, and open problems in the field.Key features include:*Elementary introduction to frame theory in finite-dimensional spaces * Basic results presented in an accessible way for both pure and applied mathematicians * Extensive exercises make the work suitable as a textbook for use in graduate courses * Full proofs included in introductory chapters; only basic knowledge of functional analysis required * Explicit constructions of frames and dual pairs of frames, with applications and connections to time-frequency analysis, wavelets, and generalized shift-invariant systems* Discussion of frames on LCA groups and the concrete realizations in terms of Gabor systems on the elementary groups; connections to sampling theory * Selected research topics presented with recommendations for more advanced topics and further reading* Open problems to stimulate further researchAn Introduction to Frames and Riesz Bases will be of interest to graduate students and researchers working in pure and applied mathematics, mathematical physics, and engineering. Professionals working in digital signal processing who wish to understand the theory behind many modern signal processing tools may also find this book a useful self-study reference.Review of the first edition:"Ole Christensen's An Introduction to Frames and Riesz Bases is a first-rate introduction to the field ... . The book provides an excellent exposition of these topics. The material is broad enough to pique the interest of many readers, the included exercises supply some interesting challenges, and the coverage provides enough background for those new to the subject to begin conducting original research." - Eric S. Weber, American Mathematical Monthly, Vol. 112, February, 2005

Monarch butterflies are among the most popular insect species in the world and are an icon for conservation groups and environmental education programs. Monarch caterpillars and adults are easily recognizable as welcome visitors to gardens in North America and beyond, and their spectacular migration in eastern North America (from breeding locations in Canada and the United States to overwintering sites in Mexico) has captured the imagination of the public.Monarch migration, behavior, and chemical ecology have been studied for decades. Yet many aspects of monarch biology have come to light in only the past few years. These aspects include questions regarding large-scale trends in monarch population sizes, monarch interactions with pathogens and insect predators, and monarch molecular genetics and large-scale evolution. A growing number of current research findings build on the observations of citizen scientists, who monitor monarch migration, reproduction, survival, and disease. Monarchs face new threats from humans as they navigate a changing landscape marked by deforestation, pesticides, genetically modified crops, and a changing climate, all of which place the future of monarchs and their amazing migration in peril. To meet the demand for a timely synthesis of monarch biology, conservation and outreach, Monarchs in a Changing World summarizes recent developments in scientific research, highlights challenges and responses to threats to monarch conservation, and showcases the many ways that monarchs are used in citizen science programs, outreach, and education. It examines issues pertaining to the eastern and western North American migratory populations, as well as to monarchs in South America, the Pacific and Caribbean Islands, and Europe. The target audience includes entomologists, population biologists, conservation policymakers, and K-12 teachers.Contributors: Anurag A. Agrawal, Cornell University; Jared G. Ali, Michigan State University; Sonia Altizer, University of Georgia; Michael C. Anderson, Eden Prairie, Minnesota; Sophia M. Anderson, Eden Prairie, Minnesota; Kim Bailey, Georgia Department of Natural Resources; Rebecca Batalden, University of Minnesota; Kristen A. Baum, Oklahoma State University; Scott Hoffman Black, Xerces Society for Invertebrate Conservation; Brianna Borders, Xerces Society for Invertebrate Conservation; Lincoln P. Brower, Sweet Briar College; Wendy Caldwell, University of Minnesota; Mariana Cantu-Fernandez, Universidad Nacional Autonoma de Mexico; Nicola Chamberlain, Harvard University; Sonya Charest, Montreal Insectarium; Andrew K. Davis, University of Georgia; Alma De Anda, Covina, California; Guadalupe del Rio Pesado, Alternare, A.C., Mexico; Janet Kudell-Ekstrum, USDA Forest Service; Linda S. Fink, Sweet Briar College; Mark Fishbein, Oklahoma State University; Juan Fernandez-Haeger, University of Cordoba, Spain; Eligio Garcia Serrano, Fondo Monarca, Mexico; Mark Garland, Cape May Monarch Monitoring Project; Brian Hayes, Monarch Teacher Network; Elizabeth Howard, Journey North; Mark D. Hunter, University of Michigan; Sarina Jepsen, Xerces Society for Invertebrate Conservation; Diego Jordano, University of Cordoba, Spain; Matthew C. Kaiser, University of Minnesota; Ridlon J. Kiphart, Texas Master Naturalists; Marcus R. Kronforst, University of Chicago; Jim Lovett, University of Kansas; Eric Lee-Mader, Xerces Society for Invertebrate Conservation; Stephen B. Malcolm, Western Michigan University; Hector Martinez-Torres, Universidad Nacional Autonoma de Mexico; Susan Meyers, Stone Mountain Memorial Association; Erik A. Mollenhauer, Monarch Teacher Network; Mia Monroe, Xerces Society for Invertebrate Conservation; Eneida B. Montesinos-Patino, Monarch Butterfly Fund; Gail M. Morris, Southwest Monarch Study; Elisha K. Mueller, Oklahoma State University; Kelly R. Nail, University of Minnesota; Karen S. Oberhauser, University of Minnesota; Diego R. Perez-Salicrup, Universidad Nacional Autonoma de Mexico; Amanda A. Pierce, Emory University; John Pleasants, Iowa State University; Victoria Pocius, University of Kansas; Robert Michael Pyle, Northwest Lepidoptera Survey; M. Isabel Ramirez, Universidad Nacional Autonoma de Mexico; Sergio Rasmann, University of California, Irvine; Gerald Rehfeldt, USDA Forest Service; Eduardo Rendon-Salinas, World Wildlife Fund-Mexico; Leslie Ries, National Socio-Environmental Synthesis Center; Jacobus C. de Roode, Emory University; Richard G. RuBino, Florida State University; Ann Ryan, University of Kansas; Cuauhtemoc Saenz-Romero, Universidad Michoacana de San Nicolas de Hidalgo; Lidia Salas-Canela, Universidad Nacional Autonoma de Mexico; Phil Schappert, Biophilia Consulting; Priya C. Shahani, Oregon State University; Benjamin H. Slager, Western Michigan University; Michelle J. Solensky, University of Jamestown; Douglas J. Taron, Chicago Academy of Sciences/Peggy Notebaert Nature Museum; Orley R. Taylor, University of Kansas; Rocio Trevino, Proteccion de la Fauna Mexicana A.C.; Francis X. Villablanca, California Polytechnic State University; Dick Walton, New Jersey Audubon/Cape May Bird Observatory; Ernest H. Williams, Hamilton College; Elisabeth Young-Isebrand, University of Minnesota; Myron P. Zalucki, University of Queensland; Raul R. Zubieta, Universidad Nacional Autonoma de Mexico

Den moderne verdens idéhistorie er en bred fremstilling av de siste århundrenes store omveltninger i Europa og verden. Den anerkjente svenske idéhistorikeren Sven-Eric Liedman byr her på en unik blanding fortellerglede og kunnskap. De store perspektivene i politikken, filosofien, vitenskapen, økonomien og religionen avløses av overraskende og underholdende resonnementer rundt for eksempel klokken og multiplikasjonstabellen. Boken har vunnet den prestisjefylte Augustprisen for årets beste svenske fagbok. Juryen begrunnet valget slik: «I boken I skuggan av framtiden gir Sven-Eric Liedman et bredt og vel underbygd bilde av modernitetens idéutvikling i et historisk perspektiv, i skarp kontrast til den overfladiskhet som ofte forekommer i dagens debatt. Ut fra spennende nye innfallsvinkler bidrar Liedman med verdifull og tankevekkende innsikt om så vel vår samtid som oss selv».

Brukt 1. året på fysioterapistudiet på OsloMet. Kan sendes

1. norske utg. Oslo : Gyldendal, 1950

Den kultiverte maten er den første norske antologien om matkultur som samler ny og aktuell flerfaglig forskning i Norge. Innenfor matkulturfeltet er det et stort og udekket kunnskapsbehov både i høyere utdanning og i samfunnet generelt. Ved å samle forfattere fra ernærings- og naturvitenskapsfag til humaniora og samfunnsvitenskap, og fra forskjellige forskningsinstitusjoner og universitetsmiljøer, bygger boken et faglig nettverk rundt felles akademiske refleksjoner knyttet til norsk matkultur. Matkulturen ses i forhold til identitetsbygging, tradisjon, gruppetilhørighet, politiske utfordringer samt etiske, historiske og økonomiske endringer i samfunnet. Den preges av politiske utfordringer, og av etiske, historiske og økonomiske endringer i samfunnet. Den kultiverte maten gir en helhetlig forståelse av norsk matkultur, og er bygd opp rundt fire deler. Matkultur nedfelles gjerne i rutiner og handlingsmønstre som fester seg og endres langsomt, og derfor fokuserer den første delen av boka på forståelsen av matkultur i et historisk forløp. Måltidsfelleskap er grunnleggende for sosial samhandling, og den andre delen tar for seg matkultur i et sosiokulturelt perspektiv. Sosiale meninger og praksis forhandles, og i den tredje delen behandles dynamikken i matkulturen i et diskursivt felt. I dag er mat og matkultur et sentralt tema på den offentlige dagsorden og i samfunnsdebatten, og del fire plasserer matkultur i en politisk ramme. Virginie Amilien er kulturforsker ved Statens institutt for forbruksforskning. Erling Krogh har bakgrunn som landbruksøkonom og sosialantropolog, og er førsteamanuensis ved Universitetet for miljø- og biovitenskap. Bidragsytere: Eric Bortzmeyer, Wenche Frølich, Norsk Hotellhøgskole, Helle Margrethe Meltzer og Rannveig Nordhagen, Annechen Bahr Bugge, Gun Roos, Margretha Wandel, Eldbjørg Fossgard, Egil Petter Stræte, Eivind Jacobsen, Thor Øyvind Jensen, Helge Christie, økologisk gardbruker, Atle Wehn Hegnes, Unni Kjærnes & Rannveig Nordhagen

Ingeniørrollen og prosjektarbeid er en praktisk håndbok som skal hjelpe ingeniørstudentene med å gjennomføre sine prosjekter på en kvalitetsriktig og effektiv måte. Håndboken inneholder først noen overordnete retningslinjer for hele prosjektarbeidet og deretter flere skriftlige standarder med tilhørende retningslinjer for viktige arbeidsprosesser. Det er et uttalt mål at ingeniørstudentene skal sikres god progresjon og modning i møte med prosjektarbeidsformen. Ved å utføre arbeidsprosessene slik de ulike standardene i boken beskriver, vil studentene få god innsikt i denne arbeidsformen. Samtidig vil de forstå at kvalitetsforbedring medfører kontinuerlig jobb med egne arbeidsprosesser. Studentene vil som regel møte sitt første prosjekt og bli introdusert for prosjektarbeidsmetoden allerede i første studieår. I det siste studieåret gjennomfører studentene sitt siste prosjekt gjerne som et hovedprosjekt. Et mål for hele den prosjektorganiserte undervisningen bør derfor være at studentene gjennom sitt studium får god erfaring med de ulike prosessene i et prosjektarbeid, slik at de kan gjennomføre sitt siste prosjekt på en best mulig måte. Boken er utarbeidet med utgangspunkt i NS-ISO 10006-standarden «Retningslinjer for kvalitetsstyring i prosjekter». Ingeniørrollen og prosjektarbeid er aktuell for ingeniørstudenter som arbeider i prosjekter, og er også nyttig for lærere som skal organisere dem. Forfatterens tanke er at studentene i sitt første semester gjennomgår og bruker 8 12 av bokens standarder. Deretter anvendes de i alle prosjektorienterte fag og helt til slutt i hovedprosjektet (bacheloroppgaven). Lars Eric Roseng er førsteamanuensis ved institutt for ingeniørutdanning ved Høgskolen i Buskerud og Vestfold. Roseng har bred erfaring med å tilrettelegge for prosjektorganisert undervisning innenfor den høgere utdanningen i Norge, og har tre års undervisningserfaring med bakgrunn i denne bokens innhold ved instituttet i Vestfold.