How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most influential ideas on innovation are shaped by the worldview of engineers and economists - build a better mousetrap and the world will take notice. Holt and Cameron challenge this conventional wisdom and take an entirely different approach: champion a better ideology andthe world will take notice as well. Holt and Cameron build a powerful new theory of cultural innovation. Brands in mature categories get locked into a form of cultural mimicry, what the authors call a cultural orthodoxy. Historical changes in society create demand for new culture - ideologicalopportunities that upend this orthodoxy. Cultural innovations repurpose cultural content lurking in subcultures to respond to this emerging demand, leapfrogging entrenched incumbents.Cultural Strategy guides managers and entrepreneurs on how to leverage ideological opportunities:- How managers can use culture to out-innovate their competitors - How entrepreneurs can identify new market opportunities that big companies miss - How underfunded challengers can win against category Goliaths - How technology businesses can avoid commoditization - How social entrepreneurs can develop businesses that appeal to more than just fellow activists - How subcultural brands can break out of the 'cultural chasm' to mass market success - How global brands can pursue cross-cultural strategies to succeed in local markets - How organizations can maximize their innovation capabilities by avoiding the brand bureaucracy trapWritten by leading authorities on branding in the world today, along with one of the advertising industry's leading visionaries, Cultural Strategy transforms what has always been treated as the "intuitive" side of market innovation into a systematic strategic discipline.

Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create "identity myths" that, through powerful symbolism, soothe collective anxieties resulting from acute social change. Holt warns that icons can't be built through conventional branding strategies, which focus on benefits, brand personalities, and emotional relationships. Instead, he calls for a deeper cultural perspective on traditional marketing themes like targeting, positioning, brand equity, and brand loyalty--and outlines a distinctive set of "cultural branding" principles that will radically alter how companies approach everything from marketing strategy to market research to hiring and training managers. Until now, Holt shows, even the most successful iconic brands have emerged more by intuition and serendipity than by design. With How Brands Become Icons, managers can leverage the principles behind some of the most successful brands of the last half-century to build their own iconic brands. Douglas B. Holt is associate professor of Marketing at Harvard Business School.

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A witty fantasy novel of good, evil and everything inbetween, from one of Britain's best-loved comic writers - perfect for fans of Terry Pratchett or Douglas Adams

Because of its extraordinary consequences and because of Abraham Lincoln's place in the American pantheon, the presidential election of 1860 is probably the most studied in our history. But perhaps for the same reasons, historians have focused on the contest of Lincoln versus Stephen Douglas in the northern free states and John Bell versus John C. Breckinridge in the slaveholding South. In The Election of 1860 a preeminent scholar of American history disrupts this familiar narrative with a clearer and more comprehensive account of how the election unfolded and what it was actually about. Most critically, the book counters the common interpretation of the election as a referendum on slavery and the Republican Party's purported threat to it. However significantly slavery figured in the election, The Election of 1860 reveals the key importance of widespread opposition to the Republican Party because of its overtly anti-southern rhetoric and seemingly unstoppable rise to power in the North after its emergence in 1854. Also of critical importance was the corruption of the incumbent administration of Democrat James Buchanan-and a nationwide revulsion against party. Grounding his history in a nuanced retelling of the pre-1860 story, Michael F. Holt explores the sectional politics that permeated the election and foreshadowed the coming Civil War. He brings to light how the campaigns of the Republican Party and the National (Northern) Democrats and the Constitutional (Southern) Democrats and the newly formed Constitutional Union Party were not exclusively regional. His attention to the little-studied role of the Buchanan Administration, and of perceived threats to the preservation of the Union, clarifies the true dynamic of the 1860 presidential election, particularly in its early stages.

This volume provides a new and nuanced appreciation of David Hume, the historian. Gone for good are the days when one can offhandedly assert, as R. G. Collingwood once did, that Hume "deserted philosophical studies in favour of historical" ones. History and philosophy are commensurate in Hume's thought and works from the beginning to the end. Only by recognizing this can we begin to make sense of Hume's canon as a whole and see clearly his many contributions to fields we now recognize as the distinct disciplines of history, philosophy, political science, economics, literature, religious studies, and much else besides. Casting their individual beams of light on various nooks and crannies of Hume's historical thought and writing, the book's contributors illuminate the whole in a way that would not be possible from the perspective of a single-authored study. Aside from the editor, the contributors are David Allan, M. A. Box, Timothy M. Costelloe, Roger L. Emerson, Jennifer Herdt, Philip Hicks, Douglas Long, Claudia M. Schmidt, Michael Silverthorne, Jeffrey M. Suderman, Mark R. M. Towsey, and F. L. van Holthoon.

Tredje versjon, 2021 utgave.

«En viktig bok som hjelper menn til bedre å forstå kvinner. Og til å skjønne hva hun trenger i et kjærlighetsforhold!» - FRODE THUEN MANNEN SITTER MED NØKKELEN! DEN NYE FORSKNINGEN OM NØKKELEN TIL LYKKE HOS BEGGE. ALDRI FØR HAR DENNE INFORMASJONEN VÆRT TILGJENGELIG! Basert på 40 år med forskning - endelig er resultatet her! Dr. John M. Gottman er tilbake, og denne gangen har han svaret på historiens best bevarte hemmelighet: «Hva er det kvinner egentlig vil ha?» «Det kvinner vil ha, det menn vil ha» gir deg en unik innsikt i den revolusjonerende forskningen om hvordan man kan oppnå lykke hos både menn og kvinner, ved å se på mannen som den avgjørende faktoren. Forskningen avslører nemlig at det er mannen som avgjør om et forhold er velfungerende eller ikke. Boken er en hyllest til kvinnen og tilbyr mannen en komplett forståelse av kvinnens natur. Hvis mannen virkelig forstår sin kvinne og imøteser hennes behov, vil han oppleve færre krangler og mer (og bedre) sex. I tillegg viser studien at menn i sunne og lykkelige forhold lever lenger, tjener mer og har færre kroniske sykdommer og mindre kognitiv svikt når de blir eldre. DETTE ER EN FORSKNINGSBASERT FREMSTILLING AV HVORDAN EN MANN KAN TILTREKKE, TILFREDSSTILLE OG LYKKES MED EN KVINNE, LIVET UT. «Ikke noe press, gentlemenn, men denne boken kan støtte dere på veien til å lede oss kvinner til frelse og harmoni. Tusen takk på forhånd.» ALANIS MORISETTE, SYV GANGER GRAMMY AWARD-VINNER «Jeg kan med hånden på hjertet si at forfatteren har 100% rett i hva kvinner vil ha.» MARNI FAUERMAN, EKTESKAPSEKSPERT

Published by Sinauer Associates, an imprint of Oxford University Press. Extensively rewritten and reorganized, this new edition of Evolution-featuring a new coauthor: Mark Kirkpatrick (The University of Texas at Austin)-offers additional expertise in evolutionary genetics and genomics, the fastest-developing area of evolutionary biology. Directed toward an undergraduate audience, the text emphasizes the interplay between theory and empirical tests of hypotheses, thus acquainting students with the process of science. It addresses major themes-includingthe history of evolution, evolutionary processes, adaptation, and evolution as an explanatory framework-at levels of biological organization ranging from genomes to ecological communities.

Three of them, one of her, and a remote cabin in the woods. Let the hot, winter nights ensue...Tiernan de Haas doesn't care about anything anymore. The only child of a film producer and his starlet wife, she's grown up with wealth and privilege but not love or guidance. Shipped off to boarding schools from an early age, it was still impossible to escape the loneliness and carve out a life of her own. The shadow of her parents' fame followed her everywhere. And when they suddenly pass away, she knows she should be devastated. But has anything really changed? She's always been alone, hasn't she?Jake Van der Berg, her father's stepbrother and her only living relative, assumes guardianship of Tiernan who is still two months shy of eighteen. Sent to live with him and his two sons, Noah and Kaleb, in the mountains of Colorado, Tiernan soon learns that these men now have a say in what she chooses to care and not care about anymore. As the three of them take her under their wing, teach her to work and survive in the remote woods far away from the rest of the world, she slowly finds her place among them. And as a part of them. She also realizes that lines blur and rules become easy to break when no one else is watching. One of them has her. The other one wants her. But he...He's going to keep her.*Credence is a full length, stand-alone romance suitable for readers 18+.

From New York Times bestselling author Penelope Douglas comes a new dark romance...Erika I was told that dreams were our heart's desires. My nightmares, however, became my obsession. His name is Mi...

<p><b>An updated look at global trade and why it remains as controversial as ever</b><br><br>Free trade is always under attack, more than ever in recent years. The imposition of numerous U.S. tariffs in 2018, and the retaliation those tariffs have drawn, has thrust trade issues to the top of the policy agenda. Critics contend that free trade brings economic pain, including plant closings and worker layoffs, and that trade agreements serve corporate interests, undercut domestic environmental regulations, and erode national sovereignty. Why are global trade and agreements such as the Trans-Pacific Partnership so controversial? Does free trade deserve its bad reputation? In <i>Free Trade under Fire</i>, Douglas Irwin sweeps aside the misconceptions that run rampant in the debate over trade and gives readers a clear understanding of the issues involved. In its fifth edition, the book has been updated to address the sweeping new policy developments under the Trump administration and the latest research on the impact of trade.</p>

Although occupied only relatively briefly in the long span of world prehistory, Scandinavia is an extraordinary laboratory for investigating past human societies. The area was essentially unoccupied until the end of the last Ice Age when the melting of huge ice sheets left behind a fresh, barren land surface, which was eventually covered by flora and fauna. The first humans did not arrive until sometime after 13,500 BCE. The prehistoric remains of human activity in Scandinavia - much of it remarkably preserved in its bogs, lakes, and fjords - have given archaeologists a richly detailed portrait of the evolution of human society. In this book, Doug Price provides an archaeological history of Scandinavia-a land mass comprising the modern countries of Denmark, Sweden, and Norway-from the arrival of the first humans after the last Ice Age to the end of the Viking period, ca. AD 1050. Constructed similarly to the author's previous book, Europe before Rome, Ancient Scandinavia provides overviews of each prehistoric epoch followed by detailed, illustrative examples from the archaeological record.An engrossing and comprehensive picture emerges of change across the millennia, as human society evolves from small bands of hunter - gatherers to large farming communities to the complex warrior cultures of the Bronze and Iron Ages, which culminated in the spectacular rise of the Vikings. The material evidence of these past societies - arrowheads from reindeer hunts, megalithic tombs, rock art, beautifully wrought weaponry, Viking warships - give vivid testimony to the ancient humans who once called home this often unforgiving edge of the inhabitable world.

Samlingen inneholder: "The hitchhiker's guide to the galaxy", "The restaurant at the end of the universe", "Life, the universe and everything", "So long, and thanks for all the fish", "Young Zaphod plays it safe" og "Mostly harmless".

«En viktig bok som hjelper menn til bedre å forstå kvinner. Og til å skjønne hva hun trenger i et kjærlighetsforhold!» - FRODE THUEN Basert på 40 år med forskning - endelig er resultatet her! Dr. John M. Gottman er tilbake, og denne gangen har han svaret på historiens best bevarte hemmelighet: «Hva er det kvinner egentlig vil ha?» «Det kvinner vil ha, det menn vil ha» gir deg en unik innsikt i den revolusjonerende forskningen om hvordan man kan oppnå lykke hos både menn og kvinner, ved å se på mannen som den avgjørende faktoren. Forskningen avslører nemlig at det er mannen som avgjør om et forhold er velfungerende eller ikke. Hvis mannen virkelig forstår sin kvinne og imøteser hennes behov, vil han oppleve færre krangler og mer (og bedre) sex. I tillegg viser studiene at menn i sunne og lykkelige forhold lever lenger, tjener mer og har færre kroniske sykdommer og mindre kognitiv svikt når de blir eldre. Forskningsbaserte svar, råd og tips om hvordan mannen kan tiltrekke, tilfredsstille og lykkes med sin kvinne -- hele livet. En fin gave å gi til kjæresten. «Ikke noe press, gentlemenn, men denne boken kan støtte dere på veien til å lede oss kvinner til frelse og harmoni. Tusen takk på forhånd.» ALANIS MORISETTE, SYV GANGER GRAMMY AWARD-VINNER «Jeg kan med hånden på hjertet si at forfatteren har 100% rett i hva kvinner vil ha.» MARNI FAUERMAN, EKTESKAPSEKSPERT

'The Adventures of Huckleberry Finn' is a novel by Mark Twain, first published in the United Kingdom in December 1884 and in the United States in February 1885. Commonly named among the 'Great American Novels', the work is among the first in major American literature to be written throughout in vernacular English, characterized by local colour regionalism. It is told in the first person by Huckleberry 'Huck' Finn, a friend of Tom Sawyer and narrator of two other Twain novels ('Tom Sawyer Abroad' and 'Tom Sawyer, Detective'). It is a direct sequel to 'The Adventures of Tom Sawyer'.

Glaciers and Glaciation is the classic textbook for all students of glaciation. Stimulating and accessible, it has established a reputation as a comprehensive and essential resource.<br><br>In this new edition, the text, references and illustrations have been thoroughly updated to give today's reader an up-to-the minute overview of the nature, origin and behaviour of glaciers and the geological and geomorphological evidence for their past history on earth.<br><br>The first part of the book investigates the processes involved in forming glacier ice, the nature of glacier-climate relationships, the mechanisms of glacier flow and the interactions of glaciers with other natural systems such as rivers, lakes and oceans.<br><br>In the second part, the emphasis moves to landforms and sediment, the interpretation of the earth's glacial legacy and the reconstruction of glacial depositional environments and palaeoglaciology.

Når alle eksistensielle spørsmål er besvart, står det allikevel igjen et spørsmål: Hvor skal vi spise middag? Restauranten ved verdens ende tilbyr de mest utsøkte gastronomiske opplevelser. Andre bok i Hitchiker-serien.

Brukt et semester i begynneropplæring i matematikk, som ny og uten markeringer

From New York Times Bestselling Author, Penelope Douglas, comes the latest standalone love-hate romance..."We were perfect together. Until we met." MishaI can’t help but smile at the lyrics in her ...