How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most influential ideas on innovation are shaped by the worldview of engineers and economists - build a better mousetrap and the world will take notice. Holt and Cameron challenge this conventional wisdom and take an entirely different approach: champion a better ideology andthe world will take notice as well. Holt and Cameron build a powerful new theory of cultural innovation. Brands in mature categories get locked into a form of cultural mimicry, what the authors call a cultural orthodoxy. Historical changes in society create demand for new culture - ideologicalopportunities that upend this orthodoxy. Cultural innovations repurpose cultural content lurking in subcultures to respond to this emerging demand, leapfrogging entrenched incumbents.Cultural Strategy guides managers and entrepreneurs on how to leverage ideological opportunities:- How managers can use culture to out-innovate their competitors - How entrepreneurs can identify new market opportunities that big companies miss - How underfunded challengers can win against category Goliaths - How technology businesses can avoid commoditization - How social entrepreneurs can develop businesses that appeal to more than just fellow activists - How subcultural brands can break out of the 'cultural chasm' to mass market success - How global brands can pursue cross-cultural strategies to succeed in local markets - How organizations can maximize their innovation capabilities by avoiding the brand bureaucracy trapWritten by leading authorities on branding in the world today, along with one of the advertising industry's leading visionaries, Cultural Strategy transforms what has always been treated as the "intuitive" side of market innovation into a systematic strategic discipline.

Easy ways to get—and stay—slim from the authors of The Black Book of Hollywood Beauty Secrets, and their celebrity sources How do the stars get so thin? (and how do their trainers keep them that way?) Kym Douglas and Cindy Pearlman are back with exercise tips and eating strategies from a Who’s Who of Hollywood beauties. The Black Book of Hollywood Diet Secrets takes readers inside the fridges and out to the gyms of the stars, uncovering the daily regimens that keep celebrities like Cameron Diaz, Demi Moore, and Beyoncè Knowles in A-List shape. They’ll dish on stars’ daily diet plans and tell us how the stars bounce back after baby, stay slim after forty, drop a quick twenty pounds, outsmart a Fat Day, and see fast results from exercise. Kym and Cindy have done it again, from (A)niston to (Z)eta-Jones. From The Black Book of Hollywood Diet Secrets: * Heidi Klum and Cindy Crawford eat a salad dressed with vinegar BEFORE they go out to dinner. The vinegar is an appetite suppressant. * Oprah and Rachael Ray drink Wulong Slimming Tea * Denise Richards, Jessica Simpson, Heath Ledger, Michelle Williams all detox with So-Cal cleanse * Demi Moore and Sharon Stone eat prunes to ease bloating AND to prevent wrinkles

Starting again together? With a dark family history, single dad Leon Malatesta is determined to keep his baby daughter safe. And so when striking Belle Peterson starts asking questions, Leon's protective instinct goes into overdrive - and so does his attraction to Belle. Luke Storm ended his relationship with Abby Tyler because he didn't want a family. Now, five years later, when he meets Abby again, with a little boy of her own, Luke is rocked. If he wants Abby back in his life again, he must let her special little son into his heart... Tess Laing has suffered more heartbreak than most. So moving to Bellaroo Creek with her little orphaned niece and nephew is the start of a new life. Meeting tall, dark and deliciously handsome Cameron Manning starts an unexpected flutter in her heart...

The California School of Fine Arts in San Francisco was among a handful of institutions in the nation to offer an extensive program in photography and film during the postwar period. Under the new directorship of Douglas McAgy, CSFA's photography program, established by Ansel Adams and taught by Minor White, was the first in the country. The caliber of teachers such as Edward Weston, Dorothea Lange and Imogen Cunningham was unmatched anywhere, and the program soon earned a reputation as one of the most avant-garde art schools. The first decade of the program, 1945-55, spawned a unique group of photographers who went on to become important contributors to visual culture.

After the Battle of the Lys in April 1918, Field-Marshal Sir Douglas Haig said of the 147th (Territorial) Brigade:'I desire to express my appreciation of the very valuable and gallant services performed by troops of the 49th (West Riding) Division since the entry of the 147th Brigade into the Battle of Armenti res. The courage and determination showed by this division has played no small part in checking the enemy's advance and I wish to convey to General Cameron and all the officers and men under his command my thanks for all they have done.'In April 1918, the 'Saturday night soldiers' from Bingley, Guiseley, Haworth, Keighley, Settle and Skipton halted the German advance at a critical time in the war during the German spring offensive. Haig's 'Backs to the Wall' order had just been issued when the 1/6th Duke of Wellington's Regiment was sent to the front-line at Armenti res. After nearly four years at the front, they had been transformed from part-time enthusiastic amateurs to battle hardened veterans, having fought in some of the Great War's major battles, including suffering the effects of mustard gas at Nieuport. It was a source of pride to the men of the battalion that they had never given up ground to the enemy, unless ordered to by a higher authority, and only then reluctantly.Using newspaper archives, war diary extracts, personal accounts and previously unpublished photographs, Stephen Barber retraces the formation and history of the 1/6th Duke of Wellington's Regiment from the creation of the Volunteer Rifle Corps in 1860, to its mobilisation in the Great War. A day-by-day account of their movements and actions over the four-year period culminates in the pursuit of the retreating German Army at Famars, on 1 November 1918.

A fantastic, all-new, third volume of tattoo art - both tattoos and original artworks - showcasing the best recent work of the world's most outstanding tattoo artists. The format is compact, but contains over 600 full-colour photographs of the work of international tattoo art stars, including Frank Carter, Camila Rocha, Dan Smith and Horikazu (see full list of contributing artists below), representing outstanding value-for-money. Over the past 20 years, tattoos have emphatically entered the mainstream, perhaps most notably on the person of UK prime minister David Cameron's wife Samantha. Whether celebratory tattoos, local landmarks, weddings, gravestones, timepieces, song lyrics, club colours, the Olympic rings, something World Cup-related or even a flight of plaster ducks, more and more people are sporting tattoos. There are also ever more artists who have turned their hands to tattooing, and vice versa. Tattoo styles are changing, too, under the influence of other art forms as traditional methods of designing tattoos - using pencil, marker, ink and pain - are joined by computer-generated art and Photoshop creations. Practically unheard of a few decades ago, women with tattoos are on the rise, and there is also an ever-increasing number of female tattoo artists, a number of whose work is showcased in this book. Full list of contributing artists: Adam Machin, Amy Savage, Anthony Flemming, Camila Rocha, Chris Jones, Davee Blows, Eddie Stacey, Greg Orie, Ian Parkin, Jemma Jones, Kate Shaw, Leigh Oldcorn, Mauro Tampieri, MxM, Oddboy, PriZeMaN, Roxx, Yohann Bonvoisin, Adam Sargent, Andrea Furci, BJ Betts, Chase Tafoya, Claire Reid, David Corden, Emily Wood, Guen Douglas, Ian Saunders, John Anderton, Ken Patten, Luca Ortis, Michael Rose, Nick Skunx, Paul Johnson, Ren Shorney, Stefano C, Aimee Cornwell, Andrew McNally, Bong, Chelsea Shoneck, Crispy Lennox, Dean Taylor, Frank Carter, Hannah Wolf, Johnny Domus, KJT, Mat Lapping, Niki Norberg, Pete Oz, Richard Barclay, Steve Richardson, Akuma Shugi, Andy Engel, Cally Jo, Chris Crooks, Dan Smith, Dris Donnelly, Gari Henderson, Horikazu, Jammes, Jorge Becerra, Lauren Winzer, Matt Adamson, Miss Arianna, Pete the Thief, Rory Pickersgill, Tom Flanagan.

While the nation's GDP has doubled in the last thirty years, significant increases in family income have been restricted to a small subset of the American population. This disjunct between national economic growth and stagnating incomes in all but the very top tier of the population corresponds with increasing economic inequality and a lack of social and economic mobility. As a consequence, neighborhoods and metropolitan areas have become more polarized. Stark geographic differences in levels of poverty, income, health outcomes, job opportunities, lifetime earning potential, and educational attainment highlight the degree to which place matters in terms of social and economic opportunity.Shared Prosperity in America's Communities examines this place-based disparity of opportunity and suggests what can be done to ensure that the benefits of economic growth are widely shared. Contributors' essays explore social and economic mobility throughout the country to illuminate the changing geography of inequality, offer a portfolio of strategies to address the challenges of place-based inequality, and show how communities across the nation are implementing change and building a future of shared prosperity. Approaching the problem from the vantage point of economics, sociology, and public policy, Shared Prosperity in America's Communities offers a timely analysis of the country's growing socioeconomic and geographic division and shows how communities can respond to the challenge of economic inequality to build a nation of opportunity for all.Contributors: J. Cameron Anglum, Timothy J. Bartik, Chris Benner, Angela Glover Blackwell, Anthony P. Carnevale, Raj Chetty, Rebecca Diamond, Lei Ding, Paul A. Jargowsky, David N. Karp, Elizabeth Kneebone, Douglas S. Massey, Jeremy Nowak, Manuel Pastor, Victor Rubin, Chris Schildt, Nicole Smith, Margery Austin Turner, Susan M. Wachter, Zachary D. Wood.

The antislavery movement entered an important new phase when William Lloyd Garrison began publishing the Liberator in 1831-a phase marked by massive petition campaigns, the extraordinary mobilization of female activists, and the creation of organizations such as the American Anti-Slavery Society. While the period from 1831 to 1865 is known as the heyday of radical abolitionism, the work of Garrison's predecessors in Massachusetts was critical in laying the foundation for antebellum abolitionism. To Plead Our Own Cause explores the significant contributions of African Americans in the Bay State to both local and nationwide antislavery activity before 1831 and demonstrates that their efforts represent nothing less than the beginning of organized abolitionist activity in America.Fleshing out the important links between Reformed theology, the institution of slavery, and the rise of the antislavery movement, author Christopher Cameron argues that African Americans in Massachusetts initiated organized abolitionism in America and that their antislavery ideology had its origins in Puritan thought and the particular system of slavery that this religious ideology shaped in Massachusetts. The political activity of black abolitionists was central in effecting the abolition of slavery and the slave trade within the Bay State, and it was likewise key in building a national antislavery movement in the years of the early republic. Even while abolitionist strategies were evolving, much of the rhetoric and tactics that well-known abolitionists such as William Lloyd Garrison and Frederick Douglass employed in the mid-nineteenth century had their origins among blacks in Massachusetts during the eighteenth century.

Tredje versjon, 2021 utgave.

Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create "identity myths" that, through powerful symbolism, soothe collective anxieties resulting from acute social change. Holt warns that icons can't be built through conventional branding strategies, which focus on benefits, brand personalities, and emotional relationships. Instead, he calls for a deeper cultural perspective on traditional marketing themes like targeting, positioning, brand equity, and brand loyalty--and outlines a distinctive set of "cultural branding" principles that will radically alter how companies approach everything from marketing strategy to market research to hiring and training managers. Until now, Holt shows, even the most successful iconic brands have emerged more by intuition and serendipity than by design. With How Brands Become Icons, managers can leverage the principles behind some of the most successful brands of the last half-century to build their own iconic brands. Douglas B. Holt is associate professor of Marketing at Harvard Business School.

«En viktig bok som hjelper menn til bedre å forstå kvinner. Og til å skjønne hva hun trenger i et kjærlighetsforhold!» - FRODE THUEN MANNEN SITTER MED NØKKELEN! DEN NYE FORSKNINGEN OM NØKKELEN TIL LYKKE HOS BEGGE. ALDRI FØR HAR DENNE INFORMASJONEN VÆRT TILGJENGELIG! Basert på 40 år med forskning - endelig er resultatet her! Dr. John M. Gottman er tilbake, og denne gangen har han svaret på historiens best bevarte hemmelighet: «Hva er det kvinner egentlig vil ha?» «Det kvinner vil ha, det menn vil ha» gir deg en unik innsikt i den revolusjonerende forskningen om hvordan man kan oppnå lykke hos både menn og kvinner, ved å se på mannen som den avgjørende faktoren. Forskningen avslører nemlig at det er mannen som avgjør om et forhold er velfungerende eller ikke. Boken er en hyllest til kvinnen og tilbyr mannen en komplett forståelse av kvinnens natur. Hvis mannen virkelig forstår sin kvinne og imøteser hennes behov, vil han oppleve færre krangler og mer (og bedre) sex. I tillegg viser studien at menn i sunne og lykkelige forhold lever lenger, tjener mer og har færre kroniske sykdommer og mindre kognitiv svikt når de blir eldre. DETTE ER EN FORSKNINGSBASERT FREMSTILLING AV HVORDAN EN MANN KAN TILTREKKE, TILFREDSSTILLE OG LYKKES MED EN KVINNE, LIVET UT. «Ikke noe press, gentlemenn, men denne boken kan støtte dere på veien til å lede oss kvinner til frelse og harmoni. Tusen takk på forhånd.» ALANIS MORISETTE, SYV GANGER GRAMMY AWARD-VINNER «Jeg kan med hånden på hjertet si at forfatteren har 100% rett i hva kvinner vil ha.» MARNI FAUERMAN, EKTESKAPSEKSPERT

Published by Sinauer Associates, an imprint of Oxford University Press. Extensively rewritten and reorganized, this new edition of Evolution-featuring a new coauthor: Mark Kirkpatrick (The University of Texas at Austin)-offers additional expertise in evolutionary genetics and genomics, the fastest-developing area of evolutionary biology. Directed toward an undergraduate audience, the text emphasizes the interplay between theory and empirical tests of hypotheses, thus acquainting students with the process of science. It addresses major themes-includingthe history of evolution, evolutionary processes, adaptation, and evolution as an explanatory framework-at levels of biological organization ranging from genomes to ecological communities.

Three of them, one of her, and a remote cabin in the woods. Let the hot, winter nights ensue...Tiernan de Haas doesn't care about anything anymore. The only child of a film producer and his starlet wife, she's grown up with wealth and privilege but not love or guidance. Shipped off to boarding schools from an early age, it was still impossible to escape the loneliness and carve out a life of her own. The shadow of her parents' fame followed her everywhere. And when they suddenly pass away, she knows she should be devastated. But has anything really changed? She's always been alone, hasn't she?Jake Van der Berg, her father's stepbrother and her only living relative, assumes guardianship of Tiernan who is still two months shy of eighteen. Sent to live with him and his two sons, Noah and Kaleb, in the mountains of Colorado, Tiernan soon learns that these men now have a say in what she chooses to care and not care about anymore. As the three of them take her under their wing, teach her to work and survive in the remote woods far away from the rest of the world, she slowly finds her place among them. And as a part of them. She also realizes that lines blur and rules become easy to break when no one else is watching. One of them has her. The other one wants her. But he...He's going to keep her.*Credence is a full length, stand-alone romance suitable for readers 18+.

From New York Times bestselling author Penelope Douglas comes a new dark romance...Erika I was told that dreams were our heart's desires. My nightmares, however, became my obsession. His name is Mi...

<p><b>An updated look at global trade and why it remains as controversial as ever</b><br><br>Free trade is always under attack, more than ever in recent years. The imposition of numerous U.S. tariffs in 2018, and the retaliation those tariffs have drawn, has thrust trade issues to the top of the policy agenda. Critics contend that free trade brings economic pain, including plant closings and worker layoffs, and that trade agreements serve corporate interests, undercut domestic environmental regulations, and erode national sovereignty. Why are global trade and agreements such as the Trans-Pacific Partnership so controversial? Does free trade deserve its bad reputation? In <i>Free Trade under Fire</i>, Douglas Irwin sweeps aside the misconceptions that run rampant in the debate over trade and gives readers a clear understanding of the issues involved. In its fifth edition, the book has been updated to address the sweeping new policy developments under the Trump administration and the latest research on the impact of trade.</p>

Although occupied only relatively briefly in the long span of world prehistory, Scandinavia is an extraordinary laboratory for investigating past human societies. The area was essentially unoccupied until the end of the last Ice Age when the melting of huge ice sheets left behind a fresh, barren land surface, which was eventually covered by flora and fauna. The first humans did not arrive until sometime after 13,500 BCE. The prehistoric remains of human activity in Scandinavia - much of it remarkably preserved in its bogs, lakes, and fjords - have given archaeologists a richly detailed portrait of the evolution of human society. In this book, Doug Price provides an archaeological history of Scandinavia-a land mass comprising the modern countries of Denmark, Sweden, and Norway-from the arrival of the first humans after the last Ice Age to the end of the Viking period, ca. AD 1050. Constructed similarly to the author's previous book, Europe before Rome, Ancient Scandinavia provides overviews of each prehistoric epoch followed by detailed, illustrative examples from the archaeological record.An engrossing and comprehensive picture emerges of change across the millennia, as human society evolves from small bands of hunter - gatherers to large farming communities to the complex warrior cultures of the Bronze and Iron Ages, which culminated in the spectacular rise of the Vikings. The material evidence of these past societies - arrowheads from reindeer hunts, megalithic tombs, rock art, beautifully wrought weaponry, Viking warships - give vivid testimony to the ancient humans who once called home this often unforgiving edge of the inhabitable world.

Samlingen inneholder: "The hitchhiker's guide to the galaxy", "The restaurant at the end of the universe", "Life, the universe and everything", "So long, and thanks for all the fish", "Young Zaphod plays it safe" og "Mostly harmless".

«En viktig bok som hjelper menn til bedre å forstå kvinner. Og til å skjønne hva hun trenger i et kjærlighetsforhold!» - FRODE THUEN Basert på 40 år med forskning - endelig er resultatet her! Dr. John M. Gottman er tilbake, og denne gangen har han svaret på historiens best bevarte hemmelighet: «Hva er det kvinner egentlig vil ha?» «Det kvinner vil ha, det menn vil ha» gir deg en unik innsikt i den revolusjonerende forskningen om hvordan man kan oppnå lykke hos både menn og kvinner, ved å se på mannen som den avgjørende faktoren. Forskningen avslører nemlig at det er mannen som avgjør om et forhold er velfungerende eller ikke. Hvis mannen virkelig forstår sin kvinne og imøteser hennes behov, vil han oppleve færre krangler og mer (og bedre) sex. I tillegg viser studiene at menn i sunne og lykkelige forhold lever lenger, tjener mer og har færre kroniske sykdommer og mindre kognitiv svikt når de blir eldre. Forskningsbaserte svar, råd og tips om hvordan mannen kan tiltrekke, tilfredsstille og lykkes med sin kvinne -- hele livet. En fin gave å gi til kjæresten. «Ikke noe press, gentlemenn, men denne boken kan støtte dere på veien til å lede oss kvinner til frelse og harmoni. Tusen takk på forhånd.» ALANIS MORISETTE, SYV GANGER GRAMMY AWARD-VINNER «Jeg kan med hånden på hjertet si at forfatteren har 100% rett i hva kvinner vil ha.» MARNI FAUERMAN, EKTESKAPSEKSPERT

'The Adventures of Huckleberry Finn' is a novel by Mark Twain, first published in the United Kingdom in December 1884 and in the United States in February 1885. Commonly named among the 'Great American Novels', the work is among the first in major American literature to be written throughout in vernacular English, characterized by local colour regionalism. It is told in the first person by Huckleberry 'Huck' Finn, a friend of Tom Sawyer and narrator of two other Twain novels ('Tom Sawyer Abroad' and 'Tom Sawyer, Detective'). It is a direct sequel to 'The Adventures of Tom Sawyer'.

Glaciers and Glaciation is the classic textbook for all students of glaciation. Stimulating and accessible, it has established a reputation as a comprehensive and essential resource.<br><br>In this new edition, the text, references and illustrations have been thoroughly updated to give today's reader an up-to-the minute overview of the nature, origin and behaviour of glaciers and the geological and geomorphological evidence for their past history on earth.<br><br>The first part of the book investigates the processes involved in forming glacier ice, the nature of glacier-climate relationships, the mechanisms of glacier flow and the interactions of glaciers with other natural systems such as rivers, lakes and oceans.<br><br>In the second part, the emphasis moves to landforms and sediment, the interpretation of the earth's glacial legacy and the reconstruction of glacial depositional environments and palaeoglaciology.