Hvorfor gjør vi feil? Og hvorfor i all verden fortsetter vi å gjøre de samme feilene gang på gang? Vi tenker i ett av to systemer ? enten raskt, intuitivt og følelsesdrevet, eller langsomt, rasjonelt og logisk. Begge systemene er nødvendige, og begge har sine svakheter. Gjennom å forstå de to systemene, og hvordan de kan balanseres og virke sammen, skjønner vi mer av oss selv og hverandre ? og samtidig lærer vi hvordan vi selv kan ta bedre avgjørelser, personlig og økonomisk. Tenke, fort og langsomt forklarer oss hvordan vi tenker og tar beslutninger, gjerne stikk i strid med vedtatte psykologiske og økonomiske sannheter. Ukonvensjonell og utradisjonell, overraskende og overbevisende ? boken vil endre hvordan du tenker om å tenke for alltid

The phenomenal international bestseller - over 1.5 millions copies sold - that will change the way you make decisions'A lifetime's worth of wisdom' Steven D. Levitt, co-author of Freakonomics'There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Thinking, Fast and Slow' Financial TimesWhy is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast, intuitive thinking, and slow, rational thinking. This book reveals how our minds are tripped up by error and prejudice (even when we think we are being logical), and gives you practical techniques for slower, smarter thinking. It will enable to you make better decisions at work, at home, and in everything you do.

Major "New York Times" bestseller Winner of the National Academy of Sciences Best Book Award in 2012 Selected by the "New York Times Book Review" as one of the best books of 2011 A "Globe and Mail" Best Books of the Year 2011 Title One of "The Economist"'s 2011 Books of the Year One of "The Wall Street Journal"'s Best Nonfiction Books of the Year 2011 2013 Presidential Medal of Freedom Recipient In the international bestseller, "Thinking, Fast and Slow," Daniel Kahneman, the renowned psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation each of these can be understood only by knowing how the two systems shape our judgments and decisions. Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives and how we can use different techniques to guard against the mental glitches that often get us into trouble. Winner of the National Academy of Sciences Best Book Award and the Los Angeles Times Book Prize and selected by "The New York Times Book Review" as one of the ten best books of 2011, Thinking," Fast and Slow" is destined to be a classic."

A modern classic about how people really make decisions: drawing on prior experience, using a combination of intuition and analysis.Since its publication twenty years ago, Sources of Power has been enormously influential. The book has sold more than 50,000 copies, has been translated into six languages, has been cited in professional journals that range from Journal of Marketing Research to Journal of Nursing, and is mentioned by Malcolm Gladwell in Blink. Author Gary Klein has collaborated with Nobel laureate Daniel Kahneman and served on a team that redesigned the White House Situation Room to support more effective decision making. The model of decision making Klein proposes in the book has been adopted in fields including law enforcement training and petrochemical plant operation. What is the groundbreaking new way to approach decision making described in this modern classic? We have all seen images of firefighters rescuing people from burning buildings and paramedics treating bombing victims. How do these individuals make the split-second decisions that save lives? Most studies of decision making, based on artificial tasks assigned in laboratory settings, view people as biased and unskilled. Klein proposes a naturalistic approach to decision making, which views people as gaining experience that enables them to use a combination of intuition and analysis to make decisions. To illustrate this approach, Klein tells stories of people-from pilots to chess masters-acting under such real-life constraints as time pressure, high stakes, personal responsibility, and shifting conditions.

Ønsker du å formidle forskningsbasert kunnskap? Vil du bli enda bedre til å skrive klart, men også kreativt? Har du lyst til at flere skal få innsikt i det du forsker på og brenner for? Kunsten å formidle forskning er en håndbok for deg som vanligvis skriver akademiske tekster beregnet på fagfeller, men som ønsker å formidle faget ditt til et større publikum. Den tradisjonelle akademiske skrivemåten fungerer dårlig når man skal skrive bøker som skal nå bredt ut eller kronikker for vanlige avislesere. Da må man bruke en annen form, den dialogiske stilen. Nestor i godt språk, Aage Rognsaa, gir de konkrete skriverådene du trenger når et fag skal formidles til de som ikke allerede er innviet i fagkretsens innerste kammer. En rekke av skriverådene kan også brukes om du skriver for studenter og vil at de skal forstå betydningen av forskningen og faget. Her lærer du blant annet: · hvordan du kan vekke lesernes interesse · hva som er klart språk, og hva som er et kreativt språk · hvordan du kan finne den optimale strukturen som passer for ditt stoff · hvilke virkemidler de beste forskningsformidlerne benytter seg av · hva en skikkelig god metafor kan gjøre for formidling av forskning Boka har en rekke eksempler, valgt fra forskningsformidlingens øverste hylle. Blant andre: Matthew Walker, Daniel Kahneman, Malcolm Gladwell, Giulia Enders, Anders Johansen, Anne Sverdrup-Thygeson, Erling Sandmo, Toril Moi og Dag O. Hessen. "Kjøp boka til Rognsaa som en tidlig julegave til dere selv - og få dermed inspirasjon til å gå i gang med formidling til en større almennhet!" Aasne Jordheim, Forskerforum "Rognsaa har (...) et vell av gode råd for å gjøre en tekst om forskning klarere og mer spennende å lese for en ikke-ekspert [...] Jeg anbefaler [boka] for forskere som ønsker å gjøre alle sine tekster mer ryddige og forståelige, men også mer engasjerende." Sissel Lie, Prosa #2 2021

THE INTERNATIONAL BESTSELLER 'A monumental, gripping book ... Outstanding' SUNDAY TIMES'Noise may be the most important book I've read in more than a decade. A genuinely new idea so exceedingly important you will immediately put it into practice. A masterpiece' Angela Duckworth, author of Grit 'An absolutely brilliant investigation of a massive societal problem that has been hiding in plain sight' Steven Levitt, co-author of Freakonomics From the world-leaders in strategic thinking and the multi-million copy bestselling authors of Thinking Fast and Slow and Nudge, the next big book to change the way you think. We like to think we make decisions based on good reasoning - and that our doctors, judges, politicians, economic forecasters and employers do too. In this groundbreaking book, three world-leading behavioural scientists come together to assess the last great fault in our collective decision-making: noise. We all make bad judgements more than we think. Noise shows us what we can do to make better ones.

Se for deg at to leger i samme by gir totalt ulike diagnoser til identiske pasienter - eller at to dommere ved samme domstol idømmer helt ulike straffer til folk som har begått nøyaktig samme type kriminalitet. Sett at når et selskap behandler klager fra kundene, avhenger utfallet av hvilken kundebehandler som får jobben. Forestill deg videre at den samme legen, den samme dommeren eller kundebehandleren kommer til ulike resultater avhengig av om det er før eller etter lunsj, eller mandag fremfor fredag. Dette er eksempler på «støy»: variabilitet i avgjørelser som burde vært identiske. Våre vurderinger, og det inkluderer de såkalte ekspertenes, er mye mer preget av tilfeldigheter enn vi er klar over. Men både enkeltmennesker og organisasjoner er som regel helt uvitende om i hvor stor grad tilfeldighetene herjer. I hvilken grad folk vil motsi sine egne tidligere avgjørelser når de presenteres for samme problemstilling på nytt, er en indikator på mengden støy. Fenomenet reduserer kvaliteten på vurderinger og beslutninger over alt, i næringslivet, i privatlivet og i samfunnet for øvrig. Denne boken presenterer systemer for å måle støy. Det viser seg dessverre at det ikke blir mindre støy av at beslutningstakerne er erfarne. En mulig løsning er i større grad å erstatte menneskelig vurdering med algoritmer, men også andre effektive metoder finnes - når man først har blitt klar over problemet.

Se for deg at to leger i samme by gir totalt ulike diagnoser til identiske pasienter - eller at to dommere ved samme domstol idømmer helt ulike straffer til folk som har begått nøyaktig samme type kriminalitet. Sett at når et selskap behandler klager fra kundene, avhenger utfallet av hvilken kundebehandler som får jobben. Forestill deg videre at den samme legen, den samme dommeren eller kundebehandleren kommer til ulike resultater avhengig av om det er før eller etter lunsj, eller mandag fremfor fredag. Dette er eksempler på «støy»: variabilitet i avgjørelser som burde vært identiske. Gale beslutninger spiller en stor rolle i livet vårt, også når mye står på spill. Våre vurderinger, og det inkluderer de såkalte ekspertenes, er mye mer preget av tilfeldigheter enn vi er klar over. Men både enkeltmennesker og organisasjoner er som regel helt uvitende om i hvor stor grad tilfeldighetene herjer. I hvilken grad folk vil motsi sine egne tidligere avgjørelser når de presenteres for samme problemstilling på nytt, er en indikator på mengden støy. Fenomenet reduserer kvaliteten på vurderinger og beslutninger over alt, i næringslivet, i privatlivet og i samfunnet for øvrig. Denne boken presenterer systemer for å måle støy. Det viser seg dessverre at det ikke blir mindre støy av at beslutningstakerne er erfarne. En mulig løsning er i større grad å erstatte menneskelig vurdering med algoritmer, men også andre effektive metoder finnes - når man først har blitt klar over problemet.

Forty years ago, Israeli psychologists Daniel Kahneman and Amos Tversky wrote a series of breathtakingly original studies undoing our assumptions about the decision-making process. Their papers showed the ways in which the human mind erred, systematically, when forced to make judgments about uncertain situations. Their work created the field of behavioral economics, revolutionized Big Data studies, advanced evidence-based medicine, led to a new approach to government regulation, and made much of Michael Lewis's own work possible. Kahneman and Tversky are more responsible than anybody for the powerful trend to mistrust human intuition and defer to algorithms. The Undoing Project is about the fascinating collaboration between two men who have the dimensions of great literary figures. They became heroes in the university and on the battlefield-both had important careers in the Israeli military-and their research was deeply linked to their extraordinary life experiences. In the process they may well have changed, for good, mankind's view of its own mind.

'Michael Lewis could spin gold out of any topic he chose ... his best work ... vivid, original and hard to forget' Tim Harford, Financial Times'Gripping ... There is war, heroism, genius, love, loss, discovery, enduring loyalty and friendship. It is epic stuff ... Michael Lewis is one of the best non-fiction writers of our time' Irish TimesFrom Michael Lewis, No.1 bestselling author of The Big Short and Flash Boys, this is the extraordinary story of the two men whose ideas changed the world.Daniel Kahneman and Amos Tversky met in war-torn 1960s Israel. Both were gifted young psychology professors: Kahneman a rootless son of holocaust survivors who saw the world as a problem to be solved; Tversky a voluble, instinctual blur of energy. In this breathtaking new book, Michael Lewis tells the extraordinary story of a relationship that became a shared mind: one which created the field of behavioural economics, revolutionising everything from Big Data to medicine, from how we are governed to how we spend, from high finance to football. Kahneman and Tversky, shows Michael Lewis, helped shape the world in which we now live - and may well have changed, for good, humankind's view of its own mind.'A brilliant writer ... the book is a masterclass' Steven Poole, Spectator'A new book by Michael Lewis promises an absorbing story, dazzling ideas, journalistic flair and originality. He achieves this with extraordinary consistency. In The Undoing Project he has achieved it again' Daniel Finkelstein, The Times

"Civilization rests on a series of successful conversations." Sam Harris Neuroscientist, philosopher, podcaster and bestselling author Sam Harris, has been exploring some of the greatest questions concerning the human mind, society, and the events that shape our world. Harris''s search for deeper understanding of how we think has led him to engage and exchange with some of our most brilliant and controversial contemporary minds - Daniel Kahneman, Robert Sapolsky, Anil Seth and Max Tegmark - in order to unpack and clarify ideas of consciousness, free will, extremism, and ethical living. For Harris, honest conversation, no matter how difficult or contentious, represents the only path to moral and intellectual progress. Featuring eleven conversations from the hit podcast, these electric exchanges fuse wisdom with rigorous interrogation to shine a light on what it means to make sense of our world today. ''I don''t have many can''t miss podcasts, but Making Sense is right at the top of that short list.'' - Stephen Fry ''Sam Harris is the most intellectually courageous man I know.'' - Richard Dawkins

Vi oppfatter normalt intelligens som evnen til å tenke og lære. Men i en verden i rask endring, er evnen til å tenke om igjen minst like viktig. I denne bestselgeren tar Adam Grant for seg den krevende kunsten å stille seg kritisk til egne meninger, være mer fordomsfri overfor andres og å lære seg å åpne andres sinn. Altfor mange av oss foretrekker å holde fast på egne overbevisninger framfor å kjenne ubehaget ved å tvile. Vi lytter til meninger som får oss til å føle oss bra, og ikke til ideer som tvinger oss til å tenke på nye måter. Resultatet er at tenkningen vår stivner lenge før beina våre. Her er intelligens ingen kur, men snarere en forbannelse: Forskning viser at jo smartere man er, desto vanskeligere er det å justere egne overbevisninger. Grant mener vi bør omfavne gleden ved å ta feil. «Tenk om igjen» er en invitasjon til å gi slipp på synspunkter som ikke tjener oss godt. Kunnskap er kanskje makt, men det ligger stor kraft i å vite hva man ikke vet. «I en verden full av aggressiv skråsikkerhet er Adam Grants siste bok en befriende oppfordring til ydmykhet og åpne sinn. "Tenk om igjen" gir kraftfulle argumenter for å revurdere det vi allerede vet. Denne lærdommen er ikke bare nyttig, den kan være livsviktig». Financial Times «Helt briljant!» Daniel Kahneman

Daniel Kahneman är professor emeritus i psykologi vid universitetet i Princeton och räknas som en av vår tids viktigaste tänkare. Hans forskning, som 2002 belönades med Nobelpriset i ekonomi, har haft stort inflytande inom fält som psykologi, medicin, ekonomi och politik. Men det var först genom boken Tänka, snabbt och långsamt som en bredare publik kunde ta del av hans teser. I hemlandet USA blev titeln snabbt en succé och har återfunnits på boktopplistor i bland annat Wall Street Journal, New York Times och The Economists. Nu kommer storverket som behändig pocket, vilken för all framtid kommer att förändra ditt sätt att tänka kring hur du tänker.

This is a book about how to make better decisions. We make thousands of decisions every day, from minute choices we don't even know we're making up to great, agonising deliberations. But when every decision we make is life-changing, the way we reach them matters. And for every decision, there is noise. This book teaches us how to understand all the extraneous factors that impact and bias our decision-making - and how to combat them and improve our thinking. Filled with new science, fascinating case studies and revealing practical examples, the skills this book teaches can be readily used by private or public institutions, by schools, hospitals, businesses, judges and in our everyday lives.

NEW from the bestselling HBR's 10 Must Reads series. Learn why bad decisions happen to good managers--and how to make better ones. If you read nothing else on decision making, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you and your organization make better choices and avoid common traps. Leading experts such as Ram Charan, Michael Mankins, and Thomas Davenport provide the insights and advice you need to: * Make bold decisions that challenge the status quo * Support your decisions with diverse data * Evaluate risks and benefits with equal rigor * Check for faulty cause-and-effect reasoning * Test your decisions with experiments * Foster and address constructive criticism * Defeat indecisiveness with clear accountability Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series: HBR's 10 Must Reads: The Essentials HBR's 10 Must Reads on Communication HBR's 10 Must Reads on Collaboration HBR's 10 Must Reads on Innovation HBR's 10 Must Reads on Leadership HBR's 10 Must Reads on Managing Yourself HBR's 10 Must Reads on Strategic Marketing HBR's 10 Must Reads on Teams

Thinking, Fast and Slow by Daniel Kahneman offers a general audience access to over six decades of insight and expertise from a Nobel Laureate in an accessible and interesting way. Kahneman's work focuses largely on the problem of how we think, and warns of the dangers of trusting to intuition - which springs from "fast" but broad and emotional thinking - rather than engaging in the slower, harder, but surer thinking that stems from logical, deliberate decision-making. Written in a lively style that engages readers in the experiments for which Kahneman won the Nobel, Thinking, Fast and Slow's real triumph is to force us to think about our own thinking.

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