I den nye leiligheten til Coralines familie er det 21 vinduer og 14 dører. 13 av dørene er helt vanlige, og bak den siste er det bare en murvegg. Men en dag da Coraline låser opp døren, er veggen borte, og hun går inn i en leilighet som er lik hennes egen. Først virker alt vidunderlig i den andre leiligheten. Maten er bedre. Lekekassen er full av rare leker hun aldri har sett før. Men det er en annen pappa og en annen mamma der, og de vil at Coraline skal være deres datter. De vil forandre henne og beholde henne. Og det er andre barn der, barn som er tatt til fange. De er fortapte sjeler bak et speil, og Coraline er deres eneste håp om at de skal kunne bli reddet.

En dag stopper Richard Mayhew for å hjelpe den unge jenta Door, som ligger såret i en av Londons gater. Etter det blir livet aldri det samme igjen. Gjennom en rift i virkeligheten havner han i Neverwhere et skyggefylt og underjordisk vrengebilde av London. Hvis Richard skal kunne vende tilbake til sin egen verden, må han slutte seg til Door selv om det innebærer å risikere livet.

WINNER OF THE 2018 GIRO D'ITALIA! THREE TIME WINNER OF THE TOUR DE FRANCE. THE FIRST MAN SINCE BERNARD HINAULT TO HOLD THE MAGLIA ROSA, THE MAILLOT JAUNE AND THE MAILLOT ROJO AT THE SAME TIME.THIS IS CHRIS FROOME IN HIS OWN WORDS.'Engaging, vividly evoked' Mail on Sunday, Books of the Year'What Chris has done is phenomenal' Sir Chris HoyGrowing up in Kenya, biking down mile after mile of dusty road, and staying in a humble tin hut, he developed a fierce passion and determination to win.The road to Europe was long, gruelling and filled with setbacks - but it prepared him for teamwork as a domestique and then the leap to leader of Team Sky and a shot at winning the Tour de France. In The Climb, written with the renowned investigative reporter David Walsh, he vividly recounts the struggles, the rivalries, the battles, the comebacks. Finally he traces his path to triumph and his mission to help clean up cycling.Inspiring and exhilarating, it will leave you ready to face your own challenges in life, whatever they may be.

This is an inspirational memoir of space exploration and hard-won wisdom, from an astronaut who has spent a lifetime making the impossible a reality. Colonel Chris Hadfield has spent decades training as an astronaut and has logged nearly 4,000 hours in space. During this time he has broken into a Space Station with a Swiss army knife, disposed of a live snake while piloting a plane, and been temporarily blinded while clinging to the exterior of an orbiting spacecraft. The secret to Col. Hadfield's success - and survival - is an unconventional philosophy he learned at NASA: prepare for the worst - and enjoy every moment of it. In An Astronaut's Guide to Life on Earth, Col. Hadfield takes readers deep into his years of training and space exploration to show how to make the impossible possible. Through eye-opening, entertaining stories filled with the adrenaline of launch, the mesmerizing wonder of spacewalks and the measured, calm responses mandated by crises, he explains how conventional wisdom can get in the way of achievement - and happiness. His own extraordinary education in space has taught him some counter intuitive lessons: don't visualize success, do care what others think, and always sweat the small stuff. You might never be able to build a robot, pilot a spacecraft, make a music video or perform basic surgery in zero gravity like Col. Hadfield. But his vivid and refreshing insights will teach you how to think like an astronaut, and will change, completely, the way you view life on Earth - especially your own.

"Hadfield is a genius, a man of science and technology and no first-timer to the universe."-New York Post Chris Hadfield has spent decades training as an astronaut and has logged nearly 4000 hours in space. During this time he has broken into a Space Station with a Swiss army knife, disposed of a live snake while piloting a plane, and been temporarily blinded while clinging to the exterior of an orbiting spacecraft. In his bestselling An Astronaut's Guide to Life on Earth , Hadfield takes readers deep into his years of training and space exploration to show how to make the impossible possible. Through eye-opening, entertaining stories, his vivid and refreshing insights will teach you how to think like an astronaut, and will change, completely, the way you view life on Earth-especially your own.

What others in the trenches say about The Pragmatic Programmer..."The cool thing about this book is that it's great for keeping the programming process fresh. The book helps you to continue to grow and clearly comes from people who have been there." --Kent Beck, author of Extreme Programming Explained: Embrace Change "I found this book to be a great mix of solid advice and wonderful analogies!" --Martin Fowler, author of Refactoring and UML Distilled "I would buy a copy, read it twice, then tell all my colleagues to run out and grab a copy. This is a book I would never loan because I would worry about it being lost." --Kevin Ruland, Management Science, MSG-Logistics "The wisdom and practical experience of the authors is obvious. The topics presented are relevant and useful...By far its greatest strength for me has been the outstanding analogies--tracer bullets, broken windows, and the fabulous helicopter-based explanation of the need for orthogonality, especially in a crisis situation. I have little doubt that this book will eventually become an excellent source of useful information for journeymen programmers and expert mentors alike."--John Lakos, author of Large-Scale C++ Software Design "This is the sort of book I will buy a dozen copies of when it comes out so I can give it to my clients." --Eric Vought, Software Engineer "Most modern books on software development fail to cover the basics of what makes a great software developer, instead spending their time on syntax or technology where in reality the greatest leverage possible for any software team is in having talented developers who really know their craft well. An excellent book." --Pete McBreen, Independent Consultant "Since reading this book, I have implemented many of the practical suggestions and tips it contains. Across the board, they have saved my company time and money while helping me get my job done quicker! This should be a desktop reference for everyone who works with code for a living." --Jared Richardson, Senior Software Developer, iRenaissance, Inc. "I would like to see this issued to every new employee at my company..." --Chris Cleeland, Senior Software Engineer, Object Computing, Inc. "If I'm putting together a project, it's the authors of this book that I want...And failing that I'd settle for people who've read their book."--Ward Cunningham Straight from the programming trenches, The Pragmatic Programmer cuts through the increasing specialization and technicalities of modern software development to examine the core process--taking a requirement and producing working, maintainable code that delights its users.It covers topics ranging from personal responsibility and career development to architectural techniques for keeping your code flexible and easy to adapt and reuse. Read this book, and you'll learn how to *Fight software rot; *Avoid the trap of duplicating knowledge; *Write flexible, dynamic, and adaptable code; *Avoid programming by coincidence; *Bullet-proof your code with contracts, assertions, and exceptions; *Capture real requirements; *Test ruthlessly and effectively; *Delight your users; *Build teams of pragmatic programmers; and *Make your developments more precise with automation. Written as a series of self-contained sections and filled with entertaining anecdotes, thoughtful examples, and interesting analogies, The Pragmatic Programmer illustrates the best practices and major pitfalls of many different aspects of software development.Whether you're a new coder, an experienced programmer, or a manager responsible for software projects, use these lessons daily, and you'll quickly see improvements in personal productivity, accuracy, and job satisfaction. You'll learn skills and develop habits and attitudes that form the foundation for long-term success in your career.You'll become a Pragmatic Programmer.

Lonely Planet Japan is your passport to the most relevant, up-to-date advice on what to see and skip, and what hidden discoveries await you. Explore a bamboo grove in Arashiyama, marvel at Shinto and Buddhist architecture in Kyoto, or relax in the hot springs of Noboribetsu Onsen; all with your trusted travel companion. Get to the heart of Japan and begin your journey now! Inside Lonely Planet Japan Travel Guide: Colour maps and images throughoutHighlights and itineraries help you tailor your trip to your personal needs and interestsInsider tips to save time and money and get around like a local, avoiding crowds and trouble spotsEssential info at your fingertips - hours of operation, phone numbers, websites, transit tips, pricesHonest reviews for all budgets - eating, sleeping, sight-seeing, going out, shopping, hidden gems that most guidebooks missCultural insights give you a richer, more rewarding travel experience - history, festivals, hiking, onsen, cuisine, architecture, sport, traditional accommodation, geisha, visual arts, performing arts, literature, music, environment, cinemaFree, convenient pull-out Tokyo map (included in print version), plus over 140 mapsCovers Tokyo, Mt Fuji, Nikko, Narita, Kamakura, Hakone, Nagoya, Gifu, Kanazawa, Nagano, Kyoto, Kansai, Hiroshima, Okayama, Osaka, Kobe, Nara, Matsue, Sapporo, Shikoku, Tokushima, Fukuoka, Okinawa and more

Pensumbok til Markedskommunikasjon

Business Marketing is an academic textbook written from a marketing management perspective. It is about the marketing methods, issues and principles associated with the relationships and interactions between organisations.

Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. Divided into three parts, the book considers the strategic issues associated with managing marketing communications activities before moving on to look at branding, budgeting and evaluation issues and concluding with chapters on stakeholders, international marketing communications, and the operations and personnel involved in the industry. The book is the essential companion for undergraduate and postgraduate students studying Marketing Communications. It is also an invaluable resource for students studying for professional marketing qualifications, most notably those studying courses offered by the Chartered Institute of Marketing.

Do you want to know how a traditionally French brand expands into an international market, how a department store can channel its business online, or how any organization can incorporate social media into their communication campaigns? What can you learn from these practices, how do they incorporate sustainability and ethical practice, and how could it influence your career, whether in marketing or not?Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to help build their theoretical understanding of marketing into skilful practice.Covering the most essential theories and latest trends, this book take you from the traditional marketing mix to the cutting-edge trends of the discipline, with a particular focus on sustainability, ethics, and digitalization. With cases featuring international companies such as YouTube, Kopparberg, and Nestle, and exploring issues such as greenwashing, guilt appeals, and responsible branding, the book goes beyond marketing theory to illustrate marketing at work in the business world, andhow it can be used to promote a company's success. Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail and critically engage with the theory. Links to seminal papers throughout each chapter also present the opportunity to take learning further and read in depth on selected topics.A fully integrated Online Resource Centre allows you to learn from real-life marketers whose video interviews expand on the book's Case Insights to offer a more in-depth view of their world. From Withers Worldwide to Aston Martin, Lanson International to Spotify, household names as well as SMEs and online businesses discuss their real-life marketing dilemmas and how they navigated their way to a positive outcome. Test bank questions, internet activities, and web links also allow you to testyour learning and explore key concepts further. Fundamentals of Marketing has all you need to begin your journey into the fascinating world of marketing.The book is accompanied by an Online Resource Centre that features:For everyone:Case Insight videosLibrary of video linksWorksheetsFor students:Author audio podcastsMultiple-choice questionsFlashcard glossariesEmployability guidance and marketing careers insightsInternet activitiesResearch insightsWeb linksFor lecturers:VLE contentPowerPoint slidesTest bankEssay questionsTutorial activitiesMarketing resource bankPointers on answering the discussion question at the end of each chapter of the bookFigures and tables from the book in electronic formatTranscripts of the Case Insight videos

How does Samsung use data to improve customers' omnichannel shopping experiences?How does Ipsos MORI develop cross-cultural market research insights to inform innovation at Unilever?How do Swedish retail giants collaborate rather than compete in the fight for more sustainable consumption? With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing, fifth edition, answers these questions and more, providing the skills vital to successfully engage with marketing across all areas of society.The fifth edition sees a broader range of examples and Market Insights within each chapter, with contributions from academics and specialists. Companies as diverse as Dolce and Gabbana, Groupon, and KBC Bank, and issues as topical as showrooming, microtargeting in US presidential elections, fast fashion, and 'femvertising' illustrate the theoretical frameworks, models, and concepts outlined in each chapter, giving a fully integrated overview of not just what marketing theory looks like inpractice but how it can be used to promote a company's success.Video interviews with those in the industry offer a truly unique insight into the fascinating world of a marketing practitioner. The authors speak to marketing professionals from a range of companies, from Ipsos MORI to Adnams, Akestam Holst to H&M, who talk through how they dealt with a marketing problem facing their company and what career advice they would offer to those starting out in the industry.Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail and encouraging them to engage critically with the theory. Links to seminal papers throughout each chapter also present the opportunity to take learning further; with a suite of online resources designed to stimulate, assess, and consolidate learning, Marketing is the complete package for any introductory marketing module.This book is accompanied by the following online resources.For everyone:Case insight videos Industry foresight videosLibrary of video links For students:Author audio podcastsMultiple-choice questionsFlashcard glossaryInternet activitiesResearch insightsWeb linksFor lecturers:VLE content PowerPoint slides Test bankEssay questions Tutorial activitiesDiscussion question pointersFigures and tables from the bookCase insight video transcripts

1364: the plague has returned and fear fills the air as the pestilence claims its first victims in Chesterfield. When the local priest vanishes, John the Carpenter believes the man is simply scared--until he discovers a body left in an empty house. Charged with finding the murderer by the coroner, John must dig deep into the past to discover who in the present has enough hatred to kill. But as the roll of the dead grows longer, can he keep his family safe from malign forces outside of his control?

With no wind to fill the sails of the Black Pearl, Captain Jack Sparrow and his crew find themselves stuck in Port Royal. Jack knows of an ancient object rumored to call up the wind, but getting their hands on it won't be easy. Return to the world of Captain Jack Sparrow in these untold tales of pirate adventure on the high seas Fans of the smash-hit Disney Pirates of the Caribbean films will love this all-new collection featuring original art and brand new adventures from issues #1-4 of the comic series from Joe Books.

The reality of everyday organizational life is that it is filled with uncertainty, contradictions and paradoxes. Yet leaders and managers are expected to act as though they can predict the future and bring about the impossible: that they can transform themselves and their colleagues, design different cultures, choose the values for their organization, be innovative, control conflict and have inspiring visions. Whilst managers will have had lots of experiences of being in charge, they probably realise that they are not always in control. So how might we frame a much more realistic account of what's possible for managers to achieve? Many managers are implicitly aware of their messy reality, but they rarely spend much time reflecting on what it is that they are actually doing. Drawing on insights from the complexity sciences, process sociology and pragmatic philosophy, Chris Mowles engages directly with some principal contradictions of organizational life concerning innovation, culture change, conflict and leadership.Mowles argues that if managers proceed from the expectation that organizational life as inherently uncertain, and interactions between people are complex and often paradoxical, they start noticing different things and create possibilities for acting in different ways. Managing in Uncertainty will be of interest to practitioners, advanced students and researchers looking at management and organizational studies from a critical perspective.

A beautiful, fact-filled picture book by naturalist and TV presenter Chris Packham. Stunningly illustrated by Harry Potter cover artist Jason Cockcroft.Every year billions of animals migrate from one part of our planet to another. Travel around the world to meet some of the masters of migration as they take you with them on some incredible journeys. From whales and wildebeest to butterflies and bats, discover each of their stories, pore over the migration map and uncover extra information in the Find Out More section.An excellent source of expert wildlife information for all young nature lovers, this animal book is the perfect introduction to the natural world for children and anyone who loved Just Ducks or Tiny: The Invisible World of Microbes. Chris Packham presented the BBC's children's series The Really Wild Show before setting up his own TV company and making wildlife shows for ITV, National Geographic, Animal Planet and the BBC. Jason Cockcroft is an award-winning illustrator best known for his internationally acclaimed children's picture book illustrations and his cover artwork for the final three Harry Potter books.

52 Assignments: Experimental Photography is filled with prompts and projects, nudges and sparks, innovations and inspirations, and--most importantly--experiments in shooting, processing, and printing, to help you kick your photographic habits, step out of your comfort zone and create your own collection of experimental work. You will be briefed to tackle modern uses for traditional film (hacking vintage film cameras, making pinholes, playing with plastic, collecting the filters that inspired Instagram) and traditional uses for digital (multiple exposures, extreme speeds, timed challenges, focus tricks), as well as lo-tech and hi-tech ways to manipulate your prints (staining prints with water, digital effects, photocopy prints, burning photos, printing on flexible surfaces). The rest of the journal's pages are styled for you to add your own thoughts, notes, lists, Top 10s, technical specifications, quotes, and even sketches and doodles, creating a record of your own 52 photographic assignments. These may be completed weekend by weekend over the course of a year, or dipped into every time you need to bring a new edge or experimental approach to your photography.