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© 2026 Bookis AS
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Hardcover • 2016 • 1. edition
By Elizabeth Keating, Sirkka L. Jarvenpaa
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About the book
In a twenty-first-century global economy, in which multinational companies coordinate and collaborate with partners and clientele around the world, it is usually English that is the parlance of business, research, technology, and finance. Most assume that if parties on both ends of the conference call are fluent English speakers, information will be shared seamlessly and without any misunderstanding. But is that really true? Words Matter examines how communications between transnational partners...Show more
Book details
ISBN
9780520291379
Publisher
University of California Press
Published year
2016
Language
Edition
1
Original title
Words Matter
Format
Hardcover
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