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© 2026 Bookis AS
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Paperback • 2010 • English
By Roger D., Francine Lafontaine
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About the book
This 2005 book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The treatment includes a great deal of empirical evidence on franchising, its importance in various segments of the economy, the terms of franchise contracts and what we know about how all these have evolved over time, especially in the US market. A good many myths are dispelled in the process. The economic analy...Show more
Book details
ISBN
9780521775892
Published year
2010
Language
English
Original title
The Economics of Franchising
Format
Paperback
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