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About the book
"New Media Cultures" provides a comprehensive analysis of the value of cultural studies in the face of new media, and the changes necessary for cultural studies to tackle the issues that new media presents. Drawing from the active audience thesis developed in cultural studies of the media, "New Media Cultures" focuses on the increased interactivity in contemporary culture and shows how this has become integrated into the production and consumption of cultural forms. Critical areas investigated i...Show more
Book details
ISBN
9780340806999
Publisher
Hodder Arnold
Published year
2004
Language
English
Original title
New Media Cultures
Format
Paperback
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