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Understanding media

Paperback • 2001 • English

Understanding media

By Marshall McLuhan

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About the book

When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He ...Show more

The Arts
Society and Social Sciences
Philosophy and Religion

Book details

Published year

2001

Language

English

Original title

Understanding media

Format

Paperback

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