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About the book
How did a 'chai wallah' who sold tea on trains as a boy become Prime Minister of India? On May 16, 2014, Narendra Modi was declared the winner of the largest election ever conducted anywhere in the world, having fought a campaign unlike any before. Political parties in Britain, Australia and North America pride themselves on the sophistication of their election strategies, but Modi's campaign was a master-class in modern electioneering. His team created an election machine that broke new ground ...Show more
Book details
ISBN
9781473610910
Publisher
Hodder & Stoughton
Published year
2016
Language
Edition
1
Original title
The Modi Effect
Format
Paperback
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