Paperback • 2018 • 1. edition
Healthcare Marketing
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About the book
Healthcare Marketing: Strategies for Creating Value in the Patient Experience provides students with the tools to effectively combine healthcare expertise with key marketing principles to positively affect patient satisfaction. The book features insights from practicing healthcare professionals, focused readings, and background on marketing insights deeply connected to the world of healthcare to help students adapt and thrive in a dynamic and ever-changing industry.The opening chapter of the tex...Show more
Book details
ISBN
9781516514267
Publisher
Cognella, Inc
Published year
2018
Language
Edition
1
Original title
Healthcare Marketing
Format
Paperback
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