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© 2026 Bookis AS
English
Norway
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Fast delivery with
Safe payments by
© 2026 Bookis AS
English
Norway
Region is based on IP address
About the book
What is unique about political advertising? Is it really all that effective in changing votes? And why does it have to be so annoying. In The Hard Sell, creative director Dee Madigan uses humour and a down-to-earth approach in examining the world of political advertising. Dee is candid about the tricks of the trade and the lessons that can be learnt.
Book details
ISBN
9780522866308
Publisher
Melbourne University Press
Published year
2014
Language
Edition
1
Original title
The Hard Sell
Format
Paperback
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