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My Life in Advertising & Scientific Advertising

Paperback • 1997 • English

My Life in Advertising & Scientific Advertising: Two Works by Claude C. Hopkins

By

Claude C.

0 Ratings • 0.0 of 5

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About the book

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

Media studies: advertising and society
Political campaigning and advertising
Sales and marketing

Book details

ISBN

9780844231013

Published year

1997

Language

English

Original title

My Life in Advertising & Scientific Advertising

Format

Paperback

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Used books are shipped by the seller. Expected delivery after package is sent is 2-4 days.

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Reviews · 0

0 Ratings • 0.0 of 5

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