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About the book
From the 1930s, Olivetti, the manufacturer of business products, was widely regarded as the pioneer of corporate architecture. During the 1990s, the concept became firmly established as a basic component of a corporate identity. Architecture and design are used to control the interior and exterior image of company headquarters and office buildings, production sites and store interiors. Corporate Architecture includes both individual projects ranging from high rises to trade fair booths, as well ...Show more
Book details
ISBN
9783037681688
Publisher
Braun Publishing AG
Published year
2014
Language
Edition
1
Original title
Corporate Architecture
Format
Hardcover
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